Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

Long-form content outperforms short-form, but your reader has the attention span of a goldfish. Learn how to create content that holds the reader's…

 

6 Success Factors for Adopting Marketing Automation

6 Success Factors for Adopting Marketing Automation

Your success or failure with your new marketing platform depends on how ready your team is for marketing automation. Here are 6 factors…

 

8 Killer Tips for More, Better, Earned Media

8 Killer Tips for More, Better, Earned Media

Earned media is digital word of mouth. You can’t buy it, but you can arrange circumstances to favor it. We'll show you 5…

 

How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football

Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…

 

5 Questions to Ask Before Starting a Newsletter

5 Questions to Ask Before Starting a Newsletter

Thinking about starting a B2B newsletter? 5 questions to help you determine what it will take, and whether – or not – it’s…