Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How to Harness the Power of a Referral Marketing Business

With a formalized referral marketing program, you’ll close higher-value customers more quickly. Learn why it works, and the 3 keys to a successful…

 

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

As your business grows, it is a matter of when – not if – trolls attack you on social media. Here’s our take…

 

How to Increase ROI and Conversion from YouTube Ads

Most agencies just use pre-roll YouTube ads just for brand awareness. Here’s when, why, and how to use them for eCommerce conversions.

 

The Psychology of Color in Marketing

How you use color in marketing tells a story – and your customers are listening. Learn what colors mean and how brands use…

 

In this post and accompanying art, we review actionable tips for developing a plan to use influencers to help promote your company and brand, as well as review free and paid tools for finding them.

How to Find The Best Influencers for Your Company

5 steps to develop your influencer strategy, 5 free tools to find the best ones – and a free template to keep track…

 

The Evolution of Account-Based Marketing

The Evolution of Account-Based Marketing

Technology has enabled account-based marketing to extend beyond the enterprise, so that mid-market and smaller firms can identify – and sell to –…

 

David Fowler_Digital Insights

Protect Yourself & Your Clients from Identity & Data Theft

Types of data theft and misuse your organization needs to guard against, and a list of actions you can take to prevent trouble.

 

7 Tips to Supercharge Your Content on LinkedIn Pulse

7 Tips to Supercharge Your Content on LinkedIn Pulse

LinkedIn Pulse is an excellent way to promote and share your content, potentially with a well-targeted audience. Discover 7 tips for success.