Act-On Marketing Blog

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The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy

The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy

In Episode #3 of the Rethink Podcast, we interview Tyler Lessard, who offers tips for success with your video marketing strategy.

 

How to Speak the Same Language as Your Marketing Audience

Every industry has its own language and buzzwords. Want your marketing audience to trust your expertise? Learn (and use) their lexicon.

 

9 Types of Interactive Content for Innovative Lead Gen

In a sea of white papers and eBooks, interactive content really stands out. Learn 9 types to help you gain awareness, generate leads,…

 

7 Things You Need to Know About Optimizing for Mobile in 2016

Optimizing for mobile in 2016 means adapting to specific mobile devices and to your own visitors. Learn what to test, what to prioritize,…

 

4 Steps to Get Started with Marketing Automation

4 Steps to Get Started with Marketing Automation

Getting started with marketing automation doesn’t have to be hard. 4 proactive steps to make onboarding marketing automation more organized.

 

Your Audience Called. They Say You're Fired.

Your Audience Called. They Say You’re Fired.

Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to…

 

Inbound Marketing or Outbound? Which is the Winner?

Inbound Marketing or Outbound? Which is the Winner?

Learn how to map the five stages of your buyer’s journey and use both outbound and inbound marketing tactics to realize success.