Act-On Marketing Blog

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Should You Optimize Content for Google AMP?

Should You Optimize Content for Google AMP?

Do your mobile pages load slowly? You’re losing revenue if they do. Learn why and how Google AMP – accelerated mobile pages –…

 

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know

Is It Time to Break Up with Your Marketing Automation Tool? 6 Ways to Know

How do you know when your relationship (with your marketing automation tool) doesn’t work anymore? Here are 6 deal-breakers to evaluate.

 

How to Create a Successful Webinar? Start by Asking These 7 Questions

How to Create a Successful Webinar? Start by Asking These 7 Questions

Online learning is hot, making webinars a good way for you to position your company as a thought leader. Learn what to consider…

 

How to Create Social Media and Content Marketing Synergy

How to Create Social Media and Content Marketing Synergy

Do you have social media and content marketing synergy? Working together, each one can be more effective. Your results will prove it.

 

20 Twitter Tricks for B2Bers Who Want to Up Their Game

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Want to get a better handle on Twitter? Or know how to use it for social selling? Try any one of these Twitter…

 

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer

This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…

 

The Perils & Pleasures of Rebranding: The Puppet Story

If your company or your market has changed and you’re thinking about rebranding, read why Puppet rebranded and what they did to make…