Act-On Marketing Blog

IDEAS YOU CAN ACT ON

6 Best Practices for Setting Up a Lead Nurturing Program

6 Best Practices for Setting Up a Lead Nurturing Program

Lead generation is a key to an overall marketing strategy, but setting up a new program can be tough. Check out these best…

 

Orion is 17.5 light years away, and so is Marketo's Big Data Project

Orion is 17.5 light years away, and so is Marketo’s Big Data Project

Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all.

 

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Social Selling expert Jill Rowley believes sales people should lead with value, and be an advocate marketer for their customers.

 

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…

 

The Silent Marketing Roadblock – Choice

The Silent Marketing Roadblock – Choice

Providing too many choices may be decreasing your sales. Find out why avoiding decision-making fatigue is critical to successful B2B marketing.

 

What is Brand Marketing?

What is Brand Marketing?

In the first post of a three-part series we explain Brand Marketing, and how it can help you grow your business.

 

Back to Basics: How to Write an Effective Business Blog

Back to Basics: How to Write an Effective Business Blog

Find answers to common questions about business blogging, such as what to write about and how often to post.

 

How Marketing Automation Technology Makes Businesses Smarter

How Marketing Automation Technology Makes Businesses Smarter

Learn how Marketing automation platforms are evolving to handle customers engagement across multiple digital touch points and personalized experiences.

 

How to Get More Leads From Social Media

How to Get More Leads From Social Media

Marketers are getting better and better social media lead generation. Here’s how they’re doing it – and how you can, too. With examples…