Act-On Marketing Blog

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7 Ways That Brands Can Leverage Instagram Stories

7 Ways That Brands Can Leverage Instagram Stories

Check out how to leverage Instagram stories in a variety of different ways to increase brand awareness and drive demand.

 

How to Get More Results Out of Less Content

How to Get More Results Out of Less Content

Find out some simple changes you can make to your content marketing strategy in order to get the most out of your content.

 

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer

Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.

 

8 Content Marketing Mistakes to Avoid in the New Year … and Always

8 Content Marketing Mistakes to Avoid in the New Year … and Always

Content marketing is a key part of your overall marketing strategy, but it can be tricky business. Check out these content marketing mistakes…

 

What Steve Jobs Can Teach Us about Marketing in 2017

What Steve Jobs Can Teach Us about Marketing in 2017

Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.

 

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Take a look at the customer lifecycle metrics you need to track in part three of this series: nurture leads and get them…

 

The 7 Characteristics of Great Marketing Content

Great marketing content endears your company to your customers and prospects. This blog shows you how to recognize it.

 

Data Visualization 101: How to Make Better Pie Charts and Bar Graphs

Data Visualization 101: How to Make Better Pie Charts and Bar Graphs

Want to make your data more persuasive and more widely understood? Follow these simple best practices for pie charts and bar graphs.