Act-On Marketing Blog

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build your marketing automation team

Building Your Marketing Automation Team: Roles & Expectations

Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for…

 

Create a Landing Page that Gets Results

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make…

 

Why You Need a Customer Testimonial Video

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…

 

3 Reasons to Add Chatbots to Your Marketing Automation Strategy

Are you thinking of adding a chatbot to your MarTech stack? We're here to tell you why chatbots and marketing automation make for…

 

personalized marketing

5 Tips for More Personalized Marketing

Personalized marketing is a very important part of developing a marketing strategy that engages leads and customers. Here are 5 tips to get…

 

Rethink Marketing podcast: Networking the Hidden Job Market

Looking for your next marketing gig? Find your dream job via the hidden job market. Learn how in this Rethink Marketing podcast.