Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Marketing as a Service Feature

Why You Should Invest in Marketing as A Service in 2019

To realize your marketing and business goals in 2019, you should consider investing in an on-demand marketing team to conserve resources and accelerate…

 

Rethink Marketing Podcast: How to Find Your Highest Converting Content

Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics.

 

How AI Will Change Marketing in 2019

Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these…

 

Marketing Automation for Manufacturing

The Benefits of Marketing Automation Within the Manufacturing Industry

As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns.

 

Rethink Marketing Podcast: Marketing Automation for Manufacturing

Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation.

 

5 Creative Ways to Use Data (Beyond Measuring KPIs)

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are…

 

tips for improving your customer personas

Listening Tricks to Build More Accurate Buyer Personas

Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…