Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Marketing Automation for the New Buyer’s Journey

Learn how marketing automation is giving marketing teams the insight they need to track their buyer's journey and provide meaningful interactions throughout.

 

The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B

Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.

 

The Art of Creating Curated Content

Discover how curated content saves time and money while providing great value to your target audience.

 

5 Tips for Building a High-Performance Marketing Plan

Building your High-Performance Marketing Plan begins with five main pillars. Read this post to learn what they are.

 

Maximize Success by Optimizing the Customer Lifecycle

Maximize Success by Optimizing the Customer Lifecycle

Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.

 

Which (If Any) Marketing Automation Platform Is Right for You?

You’re convinced you need marketing automation, but which one is right for you? Be mindful of these things before you choose.

 

How to Add a Personal Touch to Your Marketing Automation

You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use…

 

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Wondering how to start a B2B podcast in 2017? Read this post for tips and lessons learned.

 

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Part 2: Link Building and SEO Strategies to Resurrect in 2017

This year make SEO and link building a focus of your digital marketing. Learn how with eleven helpful strategies from Act-On Software.