Act-On Marketing Blog

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5 Powerful Tips to Optimize for Google’s Featured Snippets

5 Powerful Tips to Optimize for Google’s Featured Snippets

Boost the odds of getting ranked with Google Snippets with these powerful tips.

 

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Back to Basics: Writing Effective CTAs

A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you…

 

How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation

Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!

 

Inside Act-On: Preparing for GDPR Compliance

Inside Act-On: i ???? marketing, Customer User Conference Recap

Couldn’t make it to our i <3 marketing roadshow in San Francisco? Join us as we recap our incredible customer user conference.

 

Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Act-On Software’s Marketing Roundtable: Adaptive Journeys™

Take a deep dive into a trending B2B campaign with Act-On’s marketing rountable. This month we explore Adaptive Journeys.

 

Want More Profits? Focus on Your Best and Worst Customers

Want More Profits? Focus on Your Best and Worst Customers

Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers.

 

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…

 

The Artificial Intelligence Impact: Friend or Foe to Marketing?

The Artificial Intelligence Impact: Friend or Foe to Marketing?

As artificial intelligence gains popularity, it’s becoming apparent that it will soon infiltrate the world of marketing. In this blog we’ll discuss the…