Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How human creativity plays a role in AI

How human creativity plays a role in AI

Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

 

5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program

Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.

 

How to Use the Power of Storytelling in B2B Ads

Create greater impact in your B2B advertising with powerful storytelling strategies.

 

Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control

To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.

 

Google Fact Check Feature: What It Means for Your Online Efforts

Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online…

 

Optimize Your Keyword Research and Rankings with SEMRush

Optimize Your Keyword Research and Rankings with SEMRush

Learn how to use the popular SEO tool SEMRush to perform valuable keyword research.

 

Why Live Video Might Be the Future of Content Marketing

Why Live Video Might Be the Future of Content Marketing

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Find out why your brand…

 

When You Need a Digital Asset Management Tool

When You Need a Digital Asset Management Tool

Learn why marketers should consider adding a digital asset management tool as their content libraries grow.

 

This is What Customer-Centric Marketing Really Looks Like

This is What Customer-Centric Marketing Really Looks Like

Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing.