Act-On Marketing Blog

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Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey

In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…

 

How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition

A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…

 

Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with Act-On University

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…

 

3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience

Find out three killer ways to improve your customer experience with personalized marketing in this blog.

 

Getting Smarter About Pipeline Marketing

Getting Smarter About Pipeline Marketing

Should marketers be compensated like the sales team? Consider adopting a pipeline marketing strategy.

 

How to Set Up a Killer Google Analytics Dashboard

How to Set Up a Killer Google Analytics Dashboard

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.

 

5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree

It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.