Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Advanced Marketing Metrics with Easy-To-Use Engagement Insights

Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

 

Lead Generation Tips for B2B Marketers

Tips on How B2B Marketers Can Get More Leads

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that…

 

How to Create Better Content in 2018

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself…

 

Revving Up Your Credit Union’s Automated Nurture Programs

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did…

 

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B…

 

Making the Case for Calm Technology

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology,…

 

How Marketing Operations Can Align with Sales (and Why)

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you…

 

Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…