Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy

In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your…

 

How to Write SEO-Friendly Content for Inbound Success

How to Write SEO-Friendly Content for Inbound Success

You’re tasked with writing SEO-friendly content for a new web page, landing page, or blog post. This post outlines some easy steps to…

 

Rethink Marketing podcast: Sales Qualification Score

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform.

 

Application Abandonment Blog Post

Why Your Financial Business Needs An Application Abandonment Campaign

Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign.

 

lead scoring program

5 Things to Consider When Implementing a Lead Scoring Program

Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works…

 

Rethink Marketing podcast: Hiring a Freelance Writer

On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.