Act-On Marketing Blog


3 Common Website Pitfalls to Avoid and What to Do Instead

This list of common website mistakes to avoid and how to fix them will ensure your website is fully optimized to drive engagement…


How to identify your ideal audience blog

How to Identify Your Ideal Audience to Provide the Best Customer Experience

Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close…


Benefits of Marketing Automation blog

What Are the Benefits of Marketing Automation?

Read this blog to learn the benefits of marketing automation and how investing in one of these platforms can help you move past…


How to Use Customer Insights

5 Creative Ways to Use Customer Insights Beyond Reporting

Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects.


Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms

Tired of retrieving fake or inauthentic form submissions? Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists.


Sharp Europe and Act-On

Learn Why Sharp Europe Chose Act-On as Their Marketing Automation Platform

Wondering how to begin building your MarTech stack? Check out Sharp Europe’s best practices for choosing the best marketing automation platform.


Best Practices for an RFP response blog

How to Successfully Respond to an RFP

These tips will help you create an RFP response that impresses your leads and drives new business.


5 Tips to Optimize Your Website to Drive More Conversions

5 Tips to Optimize Your Website to Drive More Conversions

These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome…