Act-On Marketing Blog

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6 Tips to More Powerful Social Selling

6 Tips to More Powerful Social Selling

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy.

 

The Powerful Guide to SEO for Startups and Small Businesses

The Powerful Guide to SEO for Startups and Small Businesses

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software.

 

What's the Difference Between B2B and B2C?

What’s the Difference Between B2B vs. B2C Marketing?

Read this blog to learn the differences and similarities of B2C vs. B2B marketing.

 

Marketers Just Want To Market: Here’s How

Marketers Just Want To Market: Here’s How

Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.

 

Why AI is set to redefine the customer journey

Why Artificial Intelligence is Set to Redefine the Customer Journey

In order to differentiate themselves, companies now need to deliver the right message, to the right person, at the right time and through…

 

How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition

A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…

 

Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with Act-On University

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…

 

3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience

Find out three killer ways to improve your customer experience with personalized marketing in this blog.