Act-On Marketing Blog

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Getting Smarter About Pipeline Marketing

Getting Smarter About Pipeline Marketing

Should marketers be compensated like the sales team? Consider adopting a pipeline marketing strategy.

 

How to Set Up a Killer Google Analytics Dashboard

How to Set Up a Killer Google Analytics Dashboard

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.

 

5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree

It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.

 

Talent Management - Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their…

 

Countdown to GDPR ― Are You Ready?

Countdown to GDPR ― Are You Ready?

As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.

 

3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium

Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.

 

The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack

A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…