Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How Marketing Automation Makes Businesses Smarter

How Marketing Automation Makes Businesses Smarter

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a…

 

10 Marketing Lessons Inspired by Musician Dave Grohl

Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10…

 

3 Ways CMOs Can Prepare Against Data Breaches

3 Ways CMOs Can Prepare Against Data Breaches

Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan…

 

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…

 

Make The Most of The Customers You’ve Got With Expand Marketing

What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…

 

Demand Gen Marketing - Get Customers, Keep Customers

Demand Gen Marketing – Get Customers, Keep Customers

Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just…

 

Consider Proof of Concept When Buying Marketing Technology

In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology

 

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.