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How to Use Predictive Analytics For Better Marketing

Stop drowning in data. Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you…

 

What is a Marketing Qualified Lead (MQL)?

What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to…

 

10 Things You Need to Know About Account-Based Marketing

10 Things You Need to Know About Account-Based Marketing

The marketing world has been abuzz the last few years with “account-based marketing.” But what is it? And is it right for you…

 

How to Set Up a Killer Google Analytics Dashboard

How to Use Google Analytics to Create More Effective Content

How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three…

 

How to Increase Conversions By Identifying Anonymous Website Visitors

In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form…

 

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

5 Steps To Building Your Lead Nurturing Program

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take…

 

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

Today’s CMO is tomorrow’s CEO candidate

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than…

 

Getting Emotional: How Customer Sentiment Impacts Marketing

Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work –…