Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail…

 

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Marketers must change the way they approach lead generation to get in front of buyers earlier. Get 4 strategies that will attract more…

 

Once is Never Enough: How to Repurpose Content Like a Boss

Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best…

 

Win More Leads, More Trust, and More Engagement with Video Marketing

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to…

 

Mid-Year Marketing Check-In with Measurement

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here…

 

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each…

 

Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox

There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

 

6 Steps Toward Sales and Marketing Alignment

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.