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Act-On Marketing Blog


Tips to Help You Optimize Your Sales Funnel

Tips to Help You Optimize Your Sales Funnel

These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI.


Inspire Customer Loyalty blog feature image

Cultivate Customer Loyalty With These 3 Tips

Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics.


Tips for Building Better Landing Pages blog

Tips for Creating a Landing Page That Generates Conversions

Follow these tips to create landing pages that generate qualified conversions and interested buyers.


Using Progressive Profiling

Using Progressive Profiling for a Frictionless Customer Experience

Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect…


Using Video Marketing to Improve Engagement

Using Video Marketing to Improve Engagement

This blog post walks you through 3 ways to use video marketing to improve engagement - including customer reviews, webinars, and live streaming.


This is how B2C companies can leverage lead scoring

Should B2C Companies Practice Lead Scoring?

Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C…


Best Practices for Digital Marketing Compliance

Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results.