Act-On Marketing Blog

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Marketers: Check Out These Hot B2B Marketing Automation Trends

Marketers: Check Out These Hot B2B Marketing Automation Trends

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business.

 

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.

 

How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…

 

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.

 

This is a picture of Josh Haynam for the Rethink Marketing Podcast where he talks about generating leads with online quizzes

Generate Leads with Online Quizzes

: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation.

 

27 Amazing Facts about B2B Content Marketing

27 Amazing Facts about B2B Content Marketing

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year.

 

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

 

What You Need To Know About GDPR’s New Data Protection Officer Role

GDPR’s New Data Protection Officer Role

The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what…

 

3 Reasons Why AI Won’t Steal Your Marketing Job

Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI…