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Act-On Marketing Blog


Pulpo Media

Pulpo Media Improves Lead Generation Efforts with Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview…


Most viewed part of Act-On’s Platform – now even more awesome!

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.


Move Your Marketing Strategy Forward by Going Back to the Basics

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what's working (and…


GDPR Feature image

GDPR after 4 months in, does it matter? TL:DR yes.

Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming…


lead generation

3 Sure-Fire Tactics to Attract More Leads

Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your…


Customer Data and Insights

Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way

Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the…


7 Ways to Generate Leads with Mobile Marketing

Need to find more customers in today's mobile landscape? Discover nine ways to generate leads with mobile marketing strategies.


5 Ways to Improve Your Next Lead Nurturing Campaign

Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts…


6 Reasons CRM Users Should Embrace Social Media Management

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social…