Act-On Marketing Blog

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Know Your B2B Marketing Metrics

Know Your B2B Marketing Metrics: Measure Your Way to Success

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…

 

3 Ways to Better Market Your Content

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We…

 

How Marketing Automation Helps Credit Unions Serve Their Members

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial…

 

6 Steps to a Content Marketing Plan that Drives Conversions

Ready to learn how to use content to get more sales? 6 easy steps to develop a marketing content plan that will earn…

 

How to Calculate Marketing Automation’s ROI for Manufacturers

We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of…

 

A step-by-step guide for creating an employee advocacy program

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet,…

 

Organic LinkedIn B2B Strategy

How to Create an Organic LinkedIn B2B Marketing Strategy

Are you doing all  you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several…