Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How to Write a Creative Brief for Your Next Video Project (with Template)

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and…

 

Get it in Writing: The Benefits of a Sales and Marketing SLA

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…

 

Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis

Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…

 

How to Maximize Your Inbound Strategy

How to Maximize Your Inbound Strategy

Many marketing shops claim to have an inbound marketing strategy. But is your inbound strategy working? In this post, we deep dive into…

 

5 Steps to Creating a Successful Lead Scoring Program

Find out what it takes to implement a successful lead scoring program and how to convert those leads into customers faster than ever…

 

5 Steps to Get the Most Out of Your Webinar

The goal of webinars is to generate leads and awareness. Follow these 5 easy steps to get the best results from your webinar.

 

Photo illustration for how to write headlines

How to Write Headlines That Get Shared And Drive Traffic

The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will…

 

Clever Conversion Tricks for Better Landing Pages

Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

 

7 Ways B2Bers Can Rock Lead Gen Via Social Media

B2B social media marketing can prove frustrating if you lack a strategy. And a strategy is not just a goal of gaining more…