Act-On Marketing Blog

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6 Steps to a Content Marketing Plan that Drives Conversions

Ready to learn how to use content to get more sales? 6 easy steps to develop a marketing content plan that will earn…

 

How to Calculate Marketing Automation’s ROI for Manufacturers

We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of…

 

A step-by-step guide for creating an employee advocacy program

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet,…

 

Organic LinkedIn B2B Strategy

How to Create an Organic LinkedIn B2B Marketing Strategy

Are you doing all  you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several…

 

When, Why and How to Gate Content Along the Customer Journey

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The…

 

What Is a Marketing Qualified Lead?

7 Steps to Defining a Marketing-Qualified Lead (MQL)

When marketing creates a "qualified lead" definition that doesn't work for sales, those leads often get ignored. How to make the process work…