Act-On Marketing Blog

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6 Ways Marketers Fall Short When Targeting B2B buyers

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…

 

How to Engineer B2B Content for Bots & AI

Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots…

 

How to Explain Your Marketing Automation Job at the Thanksgiving Table

How to Explain Your Marketing Automation Job

Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job…

 

How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together

Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of…

 

How Act-On University Empowers Customers to Become Better Marketers

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.

 

A SWOT for Your B2B Marketing Automation Strategy

A SWOT for Your B2B Marketing Automation Strategy

Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.

 

Increase Your Website Traffic with These Killer Marketing Hacks

Increase Your Website Traffic with These Killer Marketing Hacks

More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!