Act-On Marketing Blog

IDEAS YOU CAN ACT ON

marketing automation software implementation

5 Reasons Why Marketing Automation Software Implementations Fail

The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them.

 

Five Tips in Selecting Your Marketing Automation Platform

What are the factors you’d consider in selecting a marketing automation platform? Here are five tips for selecting your marketing automation platform.

 

Implementing a Marketing Network Is Key to Marketing Automation Success

Expand Your Marketing Network to Grow Your Business

A marketing network can help your business centralize marketing efforts and strengthen communication. Here are a few other benefits of combining this model…

 

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers

Is your B2B business able to convert micro-moments with your buyers? Here are 5 ways to use marketing automation to convert your micro-moment…

 

Rethink Marketing Podcast: Acting On Customer Feedback

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.

 

Marketing Trends Feature

Marketing Trends to Look Out for in 2019

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out…

 

5 Hacks for Getting to Know Your Customers

Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion…

 

Rethink Marketing Podcast: Digital Marketing Trends for 2019

In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and…

 

Why Building a Customer Community is Important

A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a…