B2B Marketing Zone

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Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017


In this episode of the Rethink Podcast, we interview Mike Arnesen about the top Search Marketing Trends for 2017.
Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail


Direct mail is not dead. In fact, it remains a great way to connect with your customers. Learn how to integrate direct mail…
10 Tips on How to Write Better Pay Per Click Ad Copy

10 Tips on How to Write Better Pay Per Click Ad Copy


Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To…
B2B Marketing Automation Software for Fast Growing Companies

B2B Marketing Automation Software for Fast Growing Companies


When selecting B2B marketing automation software for fast growing companies, you should consider flexibility, agility, adaptability, and scalability.
6 Things to Consider When Creating Your 2017 Marketing Plan

6 Things to Consider When Creating Your 2017 Marketing Plan


Six factors to consider that will help you check all the boxes on your 2017 marketing plan and hit the ground running in…
Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement


Portland’s Mammoth HR has started an HR Future team studying unlimited vacation, employee engagement, and other concepts. Listen to learn more.
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Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…
13 Customer Loyalty Best Practices for B2B Companies

13 Customer Loyalty Best Practices for B2B Companies


Want to increase your business revenue? Improve customer loyalty. Read our post on 13 best practice tips to keep your customers.
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5 Powerful Lessons from Steven Spielberg on Content Marketing


Steven Spielberg was rejected from USC’s film school three times – but he knows how to tell a story and hold an audience.…
Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change


What’s your wake-up routine? Once (a long time ago) I would get up, retrieve the newspaper from the front porch (if, by some…
This is a picture of a woman wrapping a holiday present with a pull quote asking whether user engagement driving your holiday email strategy

Menu-Planning Your Marketing Mix


Planning a meal menu is a whole lot like planning a marketing mix. This article offers tips for planning your next campaign.
An Introductory Guide to Google’s Search Console

An Introductory Guide to Google’s Search Console


This quick start guide to Google’s Search Console will help you understand your website’s performance, and offer tips for improving its organic performance.
7 Promotion Tactics to Get Your Content Seen

7 Promotion Tactics to Get Your Content Seen


Most of your marketing work won’t be seen without a dash of content promotion, this post offers 7 tips for getting your content…
Herding cats? The Hidden Costs of Multiple Marketing Tools

Herding cats? The Hidden Costs of Multiple Marketing Tools


The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s…
Why You Need a Style Guide (and How to Make One)

Why You Need a Style Guide (and How to Make One)


Brands have become publishers; that means you need a house style guide as a key part of your branding guidelines. Why and how…
How to Produce a Great Webinar

How to Produce a Great Webinar


From promotion to best practices in production, here’s what you need to produce a great webinar.
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Leverage Deliverability with Engagement and Automation This Holiday Season


Planning on sending emails this holiday season? Better leverage user engagement and marketing automation to help get in the inbox.
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Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…