B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

What You Need To Know About GDPR’s New Data Protection Officer Role

What You Need To Know About GDPR’s New Data Protection Officer Role


The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what…

3 Reasons Why AI Won’t Steal Your Marketing Job


Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI…
5 Questions To Ask On When To Gate Your Content

5 Key Questions To Help You Decide When To Gate Content


It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more…

6 Ways Marketers Fall Short When Targeting B2B buyers


With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how…

How to Engineer B2B Content for Bots & AI


Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots…

‘Tis the Season: 11 Best Practices for Holiday Campaigns


Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.
How to Explain Your Marketing Automation Job at the Thanksgiving Table

How to Explain Your Marketing Automation Job


Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job…

How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together


Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of…

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
A SWOT for Your B2B Marketing Automation Strategy

A SWOT for Your B2B Marketing Automation Strategy


Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.
Increase Your Website Traffic with These Killer Marketing Hacks

Increase Your Website Traffic with These Killer Marketing Hacks


More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with…
5 Reasons to Re-share Your Content on Social Media

5 Reasons to Re-share Your Content on Social Media


Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to…

Real-Time Personalized Messaging Is the Future of Marketing


Real-time personalized messaging leverages three power laws of marketing: Send the right message, to the right person, at the right time
How to Raise Your Customers from the Dead with 5 Engagement Tactics

How to Raise Your Customers from the Dead with 5 Engagement Tactics


Whether your customers have ghosted, moved on, or tried on the competition, win them back with these 5 customer engagement tactics
The Marketing Strategy for Building Your Audience First

The Marketing Strategy for Building Your Audience First


In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences.
Act-On Blog: 11 Powerful Quotes for Marketing Inspiration

11 Powerful Quotes for Marketing Inspiration


Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.