B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies


Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each…
Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox


There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

6 Steps Toward Sales and Marketing Alignment


Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.
Six Key Components of a High Performance Marketing Plan

Six Key Components of a High Performance Marketing Plan


A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a…
12 Ways to Boost Your Website’s Lead Generation Performance

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

How to Write a Creative Brief for Your Next Video Project (with Template)


Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and…

Get it in Writing: The Benefits of a Sales and Marketing SLA


Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…
How to Maximize Your Inbound Strategy

How to Maximize Your Inbound Strategy


Many marketing shops claim to have an inbound marketing strategy. But is your inbound strategy working? In this post, we deep dive into…

5 Steps to Creating a Successful Lead Scoring Program


Find out what it takes to implement a successful lead scoring program and how to convert those leads into customers faster than ever…

5 Steps to Get the Most Out of Your Webinar


The goal of webinars is to generate leads and awareness. Follow these 5 easy steps to get the best results from your webinar.
Photo illustration for how to write headlines

How to Write Headlines That Get Shared And Drive Traffic


The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will…

Clever Conversion Tricks for Better Landing Pages


Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

7 Ways B2Bers Can Rock Lead Gen Via Social Media


B2B social media marketing can prove frustrating if you lack a strategy. And a strategy is not just a goal of gaining more…

GDPR Compliance – The Final Countdown


The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business…

9 Easy Ways to Get More Leads from Your B2B Blog


Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9…

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing


Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing…

How to Get Started Using Video in Your Automated Nurture Programs


Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards…