B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Seven Smart Strategies to Maximize Your Gmail Inbox Placement


Looking to improve your email deliverability? Check out these strategies to maximize your Gmail inbox placement.
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video

Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video


Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those nerves.
How to Develop a Brand Voice You Can Live With

How to Develop a Brand Voice You Can Live With


Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to stand out with…
Back to Basics: A Primer on Marketing Metrics

Back to Basics: A Primer on Marketing Metrics


What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
Our Customers Share Why They Love Having Act-On on Their Side

Our Customers Share Why They Love Having Act-On on Their Side


With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from our customers’ mouths.
Your Customers Called. They Want You to Know These 6 Things

Your Customers Called. They Want You to Know These 6 Things


Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or not your company…
How to Create Content Unicorns and Ignore the Donkeys

How to Create Content Unicorns and Ignore the Donkeys


Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the post to find…
5 Steps to Get the Most Out of Your Webinar

5 Steps to Get the Most Out of Your Webinar


The goal of webinars is to generate leads and awareness. Follow these 5 easy steps to get the best results from your webinar.
CASL Lessons from Blackstone - Gain Consent, Strive to Comply

CASL Lessons from Blackstone: Gain Consent, Strive to Comply


Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media…
How to Maximize Your Inbound Strategy

How to Maximize Your Inbound Strategy


You want to be an inbound marketer, but how? Read this post for five steps on maximizing your inbound strategy.
You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
Video Marketing: The Savvy Strategy for 2017

Video Marketing: The Savvy Strategy for 2017


Video marketing is a powerful tool that harnesses greater conversions, higher sales, and increased engagement. But what’s the future of this strategy? Find…
Back to Basics: How to Write an Effective Headline

Back to Basics: How to Write Effective Headlines


Get tips on how to write an effective headline, a compelling window into whatever you are writing.
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Balancing Inbound and Outbound Marketing

Optimize Success by Balancing Inbound and Outbound Marketing


Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does your team lean?
Summer Marketing Strategies to Make Your Business Stand Out Online & Offline

Summer Marketing Strategies to Make Your Business Stand Out Online & Offline


Kick your marketing up a notch this summer with Act-On Software’s helpful tips. These creative campaign ideas are a great start to your…
How To Use Social Media To Convert More B2B Leads With Daniel Kushner

How To Use Social Media To Convert More B2B Leads With Daniel Kushner


This Rethink Podcast covers Oktopost and how to use social media to convert more B2B leads.
The Importance of Personalization in the B2B Buying Journey

The Importance of Personalization in the B2B Buying Journey


Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers at every stage…