B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

David Fowler_Digital Insights

Is It Time for a Pay-to-Play Email “Stamp”?


As the email ecosystem evolves, and ISPs get swallowed by telecoms, will we move to a pay-to-play email distribution system? What would that…
The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy

The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy


In Episode #3 of the Rethink Podcast, we interview Tyler Lessard, who offers tips for success with your video marketing strategy.
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How to Speak the Same Language as Your Marketing Audience


Every industry has its own language and buzzwords. Want your marketing audience to trust your expertise? Learn (and use) their lexicon.
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9 Types of Interactive Content for Innovative Lead Gen


In a sea of white papers and eBooks, interactive content really stands out. Learn 9 types to help you gain awareness, generate leads,…
5 Key Differences Between Email Marketing and Marketing Automation

5 Key Differences Between Email Marketing and Marketing Automation


Do you need an email marketing solution or a marketing automation platform? Learn 5 factors to help you make the right decision for…
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7 Things You Need to Know About Optimizing for Mobile in 2016


Optimizing for mobile in 2016 means adapting to specific mobile devices and to your own visitors. Learn what to test, what to prioritize,…
4 Steps to Get Started with Marketing Automation

4 Steps to Get Started with Marketing Automation


Getting started with marketing automation doesn’t have to be hard. 4 proactive steps to make onboarding marketing automation more organized.
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Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


Q4 brings heavy demands on your email programs–and your buyers. Get your Q4 email sending strategy in shape now to optimize your chances…
Your Audience Called. They Say You're Fired.

Your Audience Called. They Say You’re Fired.


Blog posts, videos or other, too many companies still treat content like promotional advertising. Learn why that’s a very bad idea; what to…
Inbound Marketing or Outbound? Which is the Winner?

Inbound Marketing or Outbound? Which is the Winner?


Learn how to map the five stages of your buyer’s journey and use both outbound and inbound marketing tactics to realize success.
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7 Ways to Create More Interesting Content for Your Blog


Are you tired of recycling the same old concepts in your blog? Here are tactics for recreating more interesting content – that’s still…
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Digital Marketing Agencies – How They’re Changing


Today’s digital marketing agency has many challenges: more empowered clients, a changing workforce, MarTech automation. How one agency is managing change.
Three Myths and Misconceptions About Email Automation

Three Myths and Misconceptions About Email Automation


Email automation enables more meaningful relationships with your customers. This post debunks three myths of what it’s not.
How to Breathe New Life Into Old Content_FI

How to Breathe New Life Into Old Content


Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content…
The Guide to a Successful Employee Advocacy Plan

The Guide to a Successful Employee Advocacy Plan


Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.
Why Snapchat Might Be Your Next B2B Marketing Tool

Why Snapchat Might Be Your Next B2B Marketing Tool


Snapchat won’t be right for all companies, but B2B stalwarts like IBM are scoring with it, so maybe it’s time to take a…
How to create an engaging and effective presentation

How to Create an Engaging and Effective Presentation


How to tell your brand’s story and keep your audience awake (and engaged). Master the art of the effective presentation slide deck.
YouTube Views Don't Matter - Here Are 5 Metrics That Do_FI

YouTube Views Don’t Matter – Here Are 5 Metrics That Do


Learn how to get the most from your videos. Here are five video metrics that will let you know if you’re making the…