Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Marketing Automation for Financial Services Industry

Financial Services Industry on the Path to Marketing Automation Maturity

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to…

 

Google Ads Tracking and Analyzing

The Beginner’s Guide to Tracking and Analyzing Google Ads Metrics

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success.

 

Elevator Pitch Feature

Elevator Pitch Strategies to Help You Stand Out from the Crowd

These tips will help you craft an elevator pitch that helps you stand out from the crowd and wins the hearts of your…

 

marketing automation for manufacturing

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software

Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation…

 

Webinar Featured

Webinar Planning Fundamentals That Will Set You Up for Success

Whether you are planning your first webinar or looking to refine your current efforts, these webinar planning fundamentals will set you up for…

 

Marketing Automation Usage in the Technology Industry

While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge.

 

State of Marketing Automation

The State of Marketing Automation and How to Achieve Ultimate Success

Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success.