B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

How to Use Google Analytics to Create More Effective Content


How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three…

How to Increase Conversions By Identifying Anonymous Website Visitors


In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form…
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

5 Steps To Building Your Lead Nurturing Program


Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take…
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

Today’s CMO is tomorrow’s CEO candidate


More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than…

Getting Emotional: How Customer Sentiment Impacts Marketing


Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work –…

What’s the Best Time to Send an Email to Your List?


There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time…

Four B2B Marketing Trends That Will Define 2018


What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers…

PGA of America – Personalizing Buyer Journeys to Boost Sales


In this video, PGA of America shares its inspiring story using Act-On to achieve record-breaking ticket sales 10 months before the PGA Championship.

How to Create a Content Marketing Strategy for Virtual Reality


Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy.
Robert Kohnke

GDPR Compliance In Action: Opt-In Consent Forms


The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a…

What is website visitor tracking and why you need it for B2B success


What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website…
5 Content Strategy Mistakes that Are Killing Your Results

5 Content Strategy Mistakes that Are Killing Your Results


If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix…

7 Tips for Building Successful Marketing Alliances


Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7…
Picture of Amy Rosenberg for the Rethink Podcast where she talks about B2B Public Relations Best Practices for your business

B2B Public Relations Best Practices to Drive Success


Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you…
How to Pick the Best Marketing Automation Platform for You

How to Pick the Best Marketing Automation Platform for You


Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and…

What Marketers Need to Know About the EU’s GDPR


The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well…

The Magic Sauce to Account-Based Marketing is Experimentation


The magic sauce to account-based marketing is … experimentation and iteration. But what is Account-Based Marketing (ABM)? How does it work? And does…

5 Killer Tips for Creating LinkedIn Posts that Hook Readers


Use these killer tips for creating LinkedIn content that hooks and converts readers.