Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How to Calculate Marketing Automation’s ROI for Manufacturers

We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of…

 

When, Why and How to Gate Content Along the Customer Journey

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The…

 

MQL

7 Steps to Defining a Marketing-Qualified Lead (MQL)

When marketing creates a "qualified lead" definition that doesn't work for sales, those leads often get ignored. How to make the process work…