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Act-On Marketing Blog

IDEAS YOU CAN ACT ON

AlwaysOn Names Act-On Software an OnMedia 100 Winner

We here at Act-On Software are always striving to provide our customers with forward-thinking marketing solutions; that’s why we’re honored to be named…

 

Email Marketing with Act-On Software: As Easy as 1, 2, 3

All right, we admit it might sound a little cliché, but creating an email marketing campaign with Act-On Software really is as easy…

 

3 Email Marketing Mistakes to Avoid

Email is a powerful marketing tool. That said, the full benefits of email marketing are only truly realized when it’s used as part…

 

More Landing Page Optimization Insights with Tim Ash

Guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, continue their discussion on landing page…

 

Connecting the Dots Between Email and Other Channels

Email marketing is a cost effective, creative tool for marketers to use for lead generation, but email isn’t the only way prospects are…

 

Email Marketing versus Marketing Automation: Benefits and Tradeoffs for SMBs

Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? (As you may have already guessed,…