Act-On Marketing Blog

IDEAS YOU CAN ACT ON

It’s Not About The Price!

Price is certainly a consideration when companies are evaluating marketing automation vendors. It is difficult for all but the largest companies to justify…

 

Act-On Pontifex!

Pontifex: Latin for “bridge builder”.  Etymology:from pont-, stem of pons, “bridge” plus -fex, -ficis, root of facere “to make”. Bridge-building is very much the business we find…

 

The Jigsaw Mindset

What is the mindset of someone contributing a contact to Jigsaw? It cannot be the case that they know and like the person whose contact…

 

Twitter: Quality vs Quantity

The standard Twitter marketing wisdom is simple: the more followers you have, the bigger your ready-made audience for your marketing messages. The problem…

 

“Automation” vs “All-in-One”

Over this past year, we have met many prospects that are scared off by the very term “marketing automation”. They have visions of…

 

Easing Into Automation

The reality for small businesses is that one or two people may be designated to manage the marketing system, along with their other…

 

Our Secret Sauce

Here is the Act-On recipe: Start with a fantastic value proposition: enterprise class all-in-one e-marketing at an SMB price point. Next, focus on…

 

Cash for (SaaS) Clunkers

The auto industry is not the only one in need of a “Cash for Clunkers” program to get rid of its legacy problems.…

 

Is Inbound Marketing Enough?

Is “inbound marketing” (as defined by Hubspot) the best option for your business?  Yes. If you are patient. Very patient. The ideas behind…