Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Moving At Warp Speed

In case you were wondering why there have been no new blog posts since Nov 19 2010, let me tell you it’s very…

 

The Numbers Don’t Lie

One of our competitors (who shall remain unnamed) recently announced that they raised $25M. This on top of $32M raised earlier. They have…

 

Customer Satisfaction

So today, we are finally able to place a concrete value on customer satisfaction. Motorola is a customer. A very satisfied customer. They…

 

Ok, I’m Back

There have been some very good reasons why I have found no time to blog: Terrific customer traction. Q2 2010 was huge. Q3…

 

It’s Not About The Price!

Price is certainly a consideration when companies are evaluating marketing automation vendors. It is difficult for all but the largest companies to justify…

 

Act-On Pontifex!

Pontifex: Latin for “bridge builder”.  Etymology:from pont-, stem of pons, “bridge” plus -fex, -ficis, root of facere “to make”. Bridge-building is very much the business we find…

 

The Jigsaw Mindset

What is the mindset of someone contributing a contact to Jigsaw? It cannot be the case that they know and like the person whose contact…

 

Twitter: Quality vs Quantity

The standard Twitter marketing wisdom is simple: the more followers you have, the bigger your ready-made audience for your marketing messages. The problem…

 

“Automation” vs “All-in-One”

Over this past year, we have met many prospects that are scared off by the very term “marketing automation”. They have visions of…