Act-On Marketing Blog

IDEAS YOU CAN ACT ON

A step-by-step guide for creating an employee advocacy program

Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet,…

 

How to Create an Organic LinkedIn B2B Marketing Strategy

Are you doing all  you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several…

 

When, Why and How to Gate Content Along the Customer Journey

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The…

 

MQL

7 Steps to Defining a Marketing-Qualified Lead (MQL)

When marketing creates a "qualified lead" definition that doesn't work for sales, those leads often get ignored. How to make the process work…

 

Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail…

 

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Marketers must change the way they approach lead generation to get in front of buyers earlier. Get 4 strategies that will attract more…