Act-On Marketing Blog
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Webinar Recap: Getting Into Marketing Automation, One Step at a Time
Imagine a wall. Your business is on one side of this wall, and a pot of gold is on the other. The gold…
B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh – MadMarketing TV Episode 8
Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create…
Here We Grow Again: Act-On Software Grows Revenue 405% Year-Over-Year
2011 was a breakout year for Act-On Software. Just to look at Q4’s record results, we added 171 new customers and reported a…
More 2012 Kickoff Show with Best Selling Author Jeffrey Hayzlett
Guest host Jeff Ogden and special guest Jeffrey Hayzlett – Best Selling Author, “Celebrity CMO”, and part-time cowboy – continue their conversation in…
List Management: How to Define, Create, and Target Dynamic Segments with Act-On Software
Content is still, and always will be, king… relevant, targeted, personalized content, that is. You probably don’t want to blast the same message…
2012 Kickoff Show with Best Selling Author Jeffrey Hayzlett
Join guest host Jeff Ogden and special guest Jeffrey Hayzlett – Best Selling Author, “Celebrity CMO”, and part-time cowboy in this very special…
Create and Manage Email Campaigns With Ease, Using Act-On Software’s Robust Tools
According to Forrester Research, US firms alone spent US $1.51 billion on email marketing in 2011. Spending on email marketing is projected to…
Marketing Automation: Past, Present and Your Company’s Future
Marketing automation is hot, no question. But why? Is it is really a breakthrough new technology that warrants all this love or is…
More Content Marketing: Thinking Like a Publisher with Jim Burns
Guest host Jeff Ogden with special guest and content marketing expert Jim Burns continue their conversation on Content Marketing in this MadMarketing TV…