Act-On Marketing Blog

As marketers, we know how to create a "pretty campaign," we also know that great marketing campaigns provide quantitative results. Act-On Software provides…

Last week, I had the good fortune to hear Geoffrey Moore (famed author of Crossing the Chasm, The Gorilla Game, Inside the Tornado, Living on…

I am not sure why our competitors are so afraid of us. We are one of the last entrants into this space. We…

True story. One of our new sales reps was sending out a contract for a deal that he was closing. He fat-fingered the…

I happened to read a brand new research report yesterday from one of the many talking heads in the marketing automation space. (I…

In our previous post, we presented the high-level conclusions of our marketing infrastructure survey. Now we’re going to show you how the sausage…

Recently, we took a survey of marketing professionals from a variety of organization sizes: • 25 Employees but less than 75, • 75…

The hype surrounding marketing automation has reached a fever pitch over the last year, with companies in the space raising vast amounts of…

What is the key to Intuit’s phenomenal success in the SMB marketplace?  IMO, this is their formula: Make enterprise software that is easy to…