Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Here We Grow Again: Act-On Software Grows Revenue 405% Year-Over-Year

2011 was a breakout year for Act-On Software. Just to look at Q4’s record results, we added 171 new customers and reported a…

 

List Management: How to Define, Create, and Target Dynamic Segments with Act-On Software

Content is still, and always will be, king… relevant, targeted, personalized content, that is. You probably don’t want to blast the same message…

 

Create and Manage Email Campaigns With Ease, Using Act-On Software’s Robust Tools

According to Forrester Research, US firms alone spent US $1.51 billion on email marketing in 2011. Spending on email marketing is projected to…

 

Marketing Automation: Past, Present and Your Company’s Future

Marketing automation is hot, no question. But why? Is it is really a breakthrough new technology that warrants all this love or is…

 

More Content Marketing: Thinking Like a Publisher with Jim Burns

Guest host Jeff Ogden with special guest and content marketing expert Jim Burns continue their conversation on Content Marketing in this MadMarketing TV…

 

Gleanster Marketing Automation Benchmark Report Rates Act-On Software Best in “Ease of Deployment,” “Ease of Use,” and “Overall Value”

We’re proud to announce that Act-On received top honors in Gleanster’s recent Gleansight benchmark report on marketing automation. Gleanster’s report evaluated 38 marketing…

 

Content Marketing: Thinking Like a Publisher – MadMarketing TV Episode 6

Join guest host Jeff Ogden and special guest Jim Burns – Founder and CEO of Avitage as they discuss: What does it mean…