Act-On Marketing Blog

IDEAS YOU CAN ACT ON

3 Email Marketing Mistakes to Avoid

Email is a powerful marketing tool. That said, the full benefits of email marketing are only truly realized when it’s used as part…

 

More Landing Page Optimization Insights with Tim Ash

Guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, continue their discussion on landing page…

 

Connecting the Dots Between Email and Other Channels

Email marketing is a cost effective, creative tool for marketers to use for lead generation, but email isn’t the only way prospects are…

 

Email Marketing versus Marketing Automation: Benefits and Tradeoffs for SMBs

Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? (As you may have already guessed,…

 

Landing Page Optimization with Tim Ash – MadMarketing TV Episode 9

Join guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, as they discuss…

 

Lead Generation, Lead Nurturing & Marketing Automation – Oh, My!

What does it all mean?

 Companies with closely aligned marketing and sales departments close 38 percent more proposals than non-aligned companies. Wouldn’t we…

 

More Crafting Compelling Offers with Mac McIntosh

Guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, continue their discussion on how to create…

 

Webinar Recap: Getting Into Marketing Automation, One Step at a Time

Imagine a wall. Your business is on one side of this wall, and a pot of gold is on the other. The gold…

 

B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh – MadMarketing TV Episode 8

Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create…