Act-On Marketing Blog

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Don’t Kill the Salesman: Three Ways Consumer Trends are Influencing Sales

A number of publications have suggested that advancements in technology have made the traditional salesperson obsolete. It’s easy to see that the sales…

 

Four New Marketing Automation Features and Enhancements You Should Know About

Matthew Broderick once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.”…

 

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of…

 

Webinar Recap: 15 Essential Metrics for Perpetual Revenue Growth

Act-On recently presented a webinar titled Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth. During this webinar, Gleanster Principal Analyst Ian Michels…

 

Identify Potential Sales Leads with Act-On’s Website Visitor Tracking Tool

What could you gain from knowing who’s visiting your website? It’s been estimated that around 97% of visitors to a website are anonymous.…

 

Taking Marketing from ‘0-60’: Act-On Joins HA Advantage at Demand Con

Quick and nimble is always better than slow and lumbering   This is true about everyday activities in life and in traditional business.…

 

More B2B Marketing with Paul Dunay

Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion…