Act-On Marketing Blog

IDEAS YOU CAN ACT ON

The User Is Always Right!

I happened to read a brand new research report yesterday from one of the many talking heads in the marketing automation space. (I…

 

Back to The Future!

In our previous post, we presented the high-level conclusions of our marketing infrastructure survey. Now we’re going to show you how the sausage…

 

The Numbers Don’t Lie

Recently, we took a survey of marketing professionals from a variety of organization sizes: • 25 Employees but less than 75, • 75…

 

Marketing Shelfware?

The hype surrounding marketing automation has reached a fever pitch over the last year, with companies in the space raising vast amounts of…

 

The Quickbooks of Marketing

What is the key to Intuit’s phenomenal success in the SMB marketplace?  IMO, this is their formula: Make enterprise software that is easy to…

 

Moving At Warp Speed

In case you were wondering why there have been no new blog posts since Nov 19 2010, let me tell you it’s very…

 

The Numbers Don’t Lie

One of our competitors (who shall remain unnamed) recently announced that they raised $25M. This on top of $32M raised earlier. They have…

 

Customer Satisfaction

So today, we are finally able to place a concrete value on customer satisfaction. Motorola is a customer. A very satisfied customer. They…

 

Ok, I’m Back

There have been some very good reasons why I have found no time to blog: Terrific customer traction. Q2 2010 was huge. Q3…