Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Making the Case for Calm Technology

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology,…

 

How Marketing Operations Can Align with Sales (and Why)

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you…

 

Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…

 

3 Ways to Better Market Your Content

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We…

 

How Marketing Automation Helps Credit Unions Serve Their Members

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial…

 

6 Steps to a Content Marketing Plan that Drives Conversions

Ready to learn how to use content to get more sales? 6 easy steps to develop a marketing content plan that will earn…

 

How to Calculate Marketing Automation’s ROI for Manufacturers

We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of…

 

how to hire for social media

How to Hire The Perfect Person To Run Your Social Media

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why,…