Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Geodemographics: Using Location-Based Segments for Targeted Marketing

What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of…

 

Spur Your Social Results: Customize Images in Canva

What does it take to get better results on Twitter? Improve your images! Twitter posts that include pictures are twice as likely to be shared. Images…

 

What It Takes to Optimize Your Brand’s Organic Search Visibility

When did SEO become so complicated? It seems like only yesterday that a brand new company could launch a site, bake some bolded…

 

5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency

The average marketing agency is anything but average. The combination of creativity, ego, and intense pressure can often result in some bizarre situations…

 

17 Smart Ways B2B Marketers Can Use Pinterest

17 Smart Ways B2B Marketers Can Use Pinterest

Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot…

 

7 Tips to Take PowerPoint Presos from “Meh” to “Wow”

PowerPoint is a handy program that can bring out the best and worst in information delivery: for every presentation that’s interesting and wow-worthy,…

 

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. Pew pulled their…

 

Why Social Selling is Like Dating: How to Find a Relationship that Works

This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. One of…