Act-On Marketing Blog


Rethink Marketing: Why Does Your Sales Team Hate Your CRM?

Why does your sales team hate your CRM? On this episode of the Rethink Marketing podcast, Adam Honig discusses why sales prefers selling…


Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic

On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than…


8 Tips to Get the Most Out of Your Marketing Automation Investment

Without the proper approach, marketing automation campaigns are doomed to fail. Don’t blame the tool; fix the process!