Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…

 

Make The Most of The Customers You’ve Got With Expand Marketing

What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to…

 

Demand Gen Marketing - Get Customers, Keep Customers

Demand Gen Marketing – Get Customers, Keep Customers

Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just…

 

Consider Proof of Concept When Buying Marketing Technology

In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology

 

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.

 

The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

 

Picture of Kristina Halvorson talking about effective content strategy on the Rethink Marketing Podcast

Crafting an Effective Content Strategy for Your Business

In this Rethink Marketing podcast, Kristina Halvorson offers her expert insights into crafting an effective content strategy for your company.

 

Align Your Content Marketing with the Buyer’s Journey

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content…

 

Where Marketing Automation Fits in the DX Journey

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.