Act-On Marketing Blog

IDEAS YOU CAN ACT ON

How AI Will Change Marketing in 2019

Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these…

 

Marketing Automation for Manufacturing

The Benefits of Marketing Automation Within the Manufacturing Industry

As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns.

 

Rethink Marketing Podcast: Marketing Automation for Manufacturing

Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation.

 

5 Creative Ways to Use Data (Beyond Measuring KPIs)

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are…

 

tips for improving your customer personas

Listening Tricks to Build More Accurate Buyer Personas

Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey…

 

Rethink Marketing Podcast: On-Demand B2B Content Marketing

PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing.

 

Lessons from TruStone About Credit Union Marketing

TruStone Uses Marketing Automation to Personalize Credit Union Marketing

Learn how TruStone is leveraging marketing automation to transform their credit union marketing.

 

Rethink Marketing Podcast: Optimizing Your Best Performing Content

Do you know what is your best performing content? Are you optimizing your best performing content? Listen to Larry Kim's take on making…