Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Win More Leads, More Trust, and More Engagement with Video Marketing

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to…

 

Mid-Year Marketing Check-In with Measurement

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here…

 

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each…

 

Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox

There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…

 

6 Steps Toward Sales and Marketing Alignment

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

 

Six Key Components of a High Performance Marketing Plan

Six Key Components of a High Performance Marketing Plan

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a…

 

12 Ways to Boost Your Website’s Lead Generation Performance

12 Ways to Boost Your Website’s Lead Generation Performance

Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

 

How to Write a Creative Brief for Your Next Video Project (with Template)

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and…