Here is the Act-On recipe:
Start with a fantastic value proposition: enterprise class all-in-one e-marketing at an SMB price point. Next, focus on de-mystifying and simplifying marketing automation for smaller marketing groups and departments. Finally, make it easy to consume with transparent contracts and best-in-class customer service and support.
We tell our prospects: Don’t just read the menu, go ahead and try the product for yourself. (It’s amazing how much of a stumbling block this is for many of our competitors.)
So the recipe is pretty simple but it is working really, really well for us. We are looking at a fantastic quarter.