Guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, continue their discussion on:
- Doug Kessler’s eBook, The B2B Marketing Manifesto
- Examples of innovative content
- Kessler’s take on what’s happening in the B2B marketing marketplace
- The increased adoption of marketing automation in the UK
Join Jeff and Doug as they discuss Doug’s book as well as examples of innovative content. Doug provides a specific case study that illustrates innovative content in action and how it’s used for psychographic targeting. Doug also shares his insights on B2B marketing today, both in general and in the UK specifically. Marketing automation has experienced a slow adoption curve in the UK and Doug sees this changing now.
MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more.