42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study.
So yes, its become really important to get email for mobile right. Heres help: Justine Jordan, marketing director of Litmus and Janelle Johnson, director of demand gen for Act-On, will deliver Mobile-Friendly Email, Trends and Best Practices, a webinar to cover what marketers need to know about making email more mobile-friendly, as well as a few critical basics for managing email marketing campaigns in general.
Mark your calendar for Wednesday, February 27th 11:00 am Pacific, PT / 1:00 pm CT / 2:00 pm ET, and sign up now.
Topics will include:
- How to make email more mobile-friendly
- Best practices for mobile email
- The future of mobile email
Youll learn concepts like responsive design; specific tactics for envelope fields, preheaders, and tappable touch; and much, much more. Don’t miss this jam-packed webinar.