Every survey we take shows us that marketers are eager to use social media more effectively, but not certain about how best to do that. Nor are they seeing results that correlate with their efforts. In August, we surveyed almost 2,000 marketers; this is what they told us:
Compare social with lead nurturing, for example. You can see that social is contributing less to the pipeline, but absorbing more effort and budget.
Are you a B2B marketer interested in a few ideas about how to use social more strategically? Join David Daniels, CEO of The Relevancy Group and Atri Chatterjee, our own CMO of Act-On, as they discuss strategy and tactics on how to optimize and leverage the marketing mix across the entire customer lifecycle, in a free GigaOm webinar.
How and where to leverage social marketing in the B2B customer life cycle
- Learn how to leverage social marketing using proven best practices
- How to build a campaign attribution model, then properly measure marketing response across direct and social channels
- Strategies for building lifecycle campaigns across multiple channels
- Why social marketing is not the end-all when it comes to driving audience engagement
This webinar is happening Wednesday, September 12, 10:00 am Pacific. We hope you can join us. Register today for this complimentary webinar!