In less than three years, Act-On has gone from being a newcomer in the marketing automation industry to a recognized leader, with well over 1,000 customers.
Today, we’re excited to share with you that we have secured $16 million in new venture financing. Norwest Venture Partners (NVP) led the round, with existing investors Trinity Ventures, US Venture Partners and Voyager Capital also participating.
You might be wondering: What are we going to do with all that financing? This new investment will enable us to further increase our business momentum by:
- Expanding operations globally to meet demand
- Accelerate product innovation
Expanding to New Markets: The Next Wave of Online Marketing
At Act-On, we’re seeing a huge and sustained demand for our cloud-based marketing automation solution from small and mid-sized businesses across all major industries. This new capital will power Act-On product innovation and aggressive expansion into new markets.
As Act-On founder and CEO Raghu Raghavan explains, “The next wave of online marketing goes beyond marketing automation, and we plan to address the management of the entire customer lifecycle with a single, easy to use and integrated marketing platform.”
According to Norwest Venture Partners’ General Partner, Robert Abbott, the firm’s “investment philosophy is focused on large, transformative market opportunities, and the companies that have the potential to become category leaders in those markets. Act-On’s vision, strategy, technology and market traction show all the signs of it becoming such a category leader in a rapidly expanding market.”
Are you a small or mid-sized business leader looking for a cloud-based marketing automation solution? (You’re not alone!) Contact us today to learn more about Act-On’s integrated marketing solution.