How is Content Marketing Like a Rockin’ Nightclub?

How is Content Marketing Like a Rockin’ Nightclub?

Nightclub 1Jonathan Crossfield, marketing storyteller extraordinaire, likes to say “Everything I know about marketing I learned inside a nightclub.”

Jonathan will spin a story for us in a lively webinar: “10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor,” Wednesday, May 8 at 11 am Pacific time.

Soak up lessons from the business model and best practices of the nightclub DJ that are pertinent to the ROI of social media and content marketing. Here’s a taste:

You need audience. Nightclubs make their money from the bar, not the dance floor, but it’s the dance floor (aka content, in this business model) that builds audience.

Nightclub 2

Don’t start communities; find the ones that already exist. Bring them to you by offering content they want.

Nightclub 3

Listen, and respond to individuals. It’s all very real and very now.

Nightclub 5

No cover charge, please.

Nightclub 6

You get the idea…our Aussie friend Jonathan’s presentation is not going to put you to sleep. But it will give you insight, and probably make you laugh. So don’t miss it, mate.

Register now for “10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor,” Wednesday, May 8 at 11 am Pacific time. This Content Marketing Institute webinar is sponsored by Act-On.


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