Every month, Act-On runs a survey asking marketers about their greatest challenges. Last month, over 2,000 marketers took the survey. Here are a few of the things they told us:
- Email marketing remains the most-used campaign tactic – and the greatest contributor to the pipeline.
- Social media is burning a lot of resource, without making an apparent return on investment.
- Trade shows are expensive and require a lot of heavy lifting, but they are the second-highest source of qualified leads.
And here’s where the budget goes:
Want to learn more about how your programs, results, and challenges rate against other organizations? Take Act-On’s 6-question survey, then join us in a webinar to discuss the results we gather in August.
Every survey participant is entered into a drawing to win an iPad – congratulations to our July winner, Charles Moore of RewardsRunner.com.