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Act-On Software a Leader in Marketing Automation

Act-On Software a Leader in Marketing Automation

Act-On Software a Leader in Marketing Automation

Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software.

Marketers have voiced their opinions and Act-On is recognized as a leader:

G2 chart

Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data.

Act-On is clearly a favorite amongst users who have shared their experiences and overall satisfaction with marketing automation. Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that.


To learn how Act-On can power your multi-channel marketing programs, sign up for a demo.

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Paige Musto is Director of Communications at Act-On Software. She brings over 12 years of experience in public relations, marketing and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving the company’s brand and product awareness as well as leveraging social media to optimize lead generation. Prior to joining Act-On, Paige was Manager, Public Relations at NetSuite (NYSE: N) where she drove corporate, channel and partner PR and thought leadership programs, as well as established the company’s social media program. Paige has held various communication roles at companies including VeriSign (NASDAQ: VRSN), Check Point Software (NASDAQ: CHKP), and RSA, the security division of EMC (NYSE: EMC). Paige holds a Bachelor of Arts (BA) in Communication from the University of California at Davis and a Master of Business Administration (MBA) with an emphasis in Marketing Management from California State University-East Bay. In her spare time, Paige enjoys shopping, reading and watching sports—Go Niners!

  • Boris Palanov

    It’s rare that a Company’s growth doesn’t cause a tapering off of onboarding and support services and cause decreased customer satisfaction. Throughout Act-On’s growth their support of us little guys has only improved and for that we thank and appreciate you every day.