B2B Marketing Zone

Engagement Insights Easily Delivers Marketing Metrics You Care About

Engagement Insights Easily Delivers Marketing Metrics You Care About

Engagement Insights Easily Delivers Marketing Metrics You Care About

The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social  Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics.

It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by the amount of data produced by their marketing technologies.”

At Act-On, we believe marketers should quickly be able to access the key engagement analytics they and the executive team care about. That’s why we’ve developed Engagement Insights, an easy-to-use templated approach to measuring marketing performance using tools you’re already using – Google Sheets or Excel.

Now, Act-On customers can gain real-time insight on how their audience is engaging with them. And those insights should not only be actionable and easily shareable with key stakeholders throughout your organization, but also drive optimization and improvements for your marketing programs.

With Act-On’s Engagement Insights – powered by Data Studio – marketers will be able to quickly have visibility into what they care about:

  • Email & Message: Measure key metrics across all email campaigns including number sent, opened and click thru rates
  • Forms: Know exactly what forms are converting visitors into leads and see trends over time
  • Landing Pages: Better understand what campaign landing pages are performing best, as well as see the engagement trends over time
  • Content Assets: Focus future activities by learning exactly what your audience is engaging with on your website, as well as when they are engaging
Pull quote graphic for Engagement Insights that states marketers want better insight into their marketing metrics

At Act-On, our mission is to empower marketers to do the best work of their careers. With Engagement Insights, we’re giving marketers the cypher to find meaningful signals from all the data being collected.

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About

Nathan Isaacs is a marketing journalist and video guy at Act-On; past director of SearchFest, owner of Seven G Media, and co-founder of Trailhead Beer in PDX.