Customer Data: Learn What to Track, When, and Why

Customer Data: Learn What to Track, When, and Why

There’s a lot of buzz now about “big data” – and, as marketers, we have more data about prospects and customers available to us now than ever before. It’s exciting yes, but it can also be overwhelming!

Knowing how to deal with this data is important. Tracking the right customer data can help marketers make more informed decisions. On the other hand, tracking the wrong data can have a negative impact on your marketing efforts.

On Wednesday, November 7, Direct Marketing News is hosting Customer Data that Delivers: A Direct Marketing News Virtual Event. This one-day virtual conference is designed to help marketers learn how to overcome obstacles and use customer data to increase marketing performance, profitability, and customer engagement.

During the conference, Janelle Johnson, Act-On’s Director of Demand Gen, will present Feeling Overwhelmed by Data? In her presentation, Janelle will address:

  • The benefits and challenges of data
  • Which data to track across key channels
  • Aligning your data strategy with your marketing objectives
  • Using multichannel data to inform marketing decisions

Join us! Register now for Customer Data that Delivers: A Direct Marketing News Virtual Event on November 7, from 8:30AM – 3:30PM PST.


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