Content marketing gets a lot of attention, and rightly so; it can bring potential customers to your door through SEO and social, carry your brand messages into the world, and position your company as a trustworthy authority in your field. To be successful with content marketing, you need to get very specific and strategic with process, timing, and the actual content itself. It’s a sophisticated practice, but not so difficult if you know how.
Tuesday, April 2, Bret Smith, Founder & Managing Principal of High-Impact-Prospecting and Jeff Linton, Product & Field Marketing of Act-On Software will take you on a deep dive into best practices for enabling the sales team with content prospecting. This free webinar: Content Prospecting – Support Direct Sales with Lead Nurture Best Practices will delve into finding the right leads for the sales team; define and illustrate the content prospecting methodology; and explain touchpoint engagements.
Marketing and sales both want the same thing: a pool of highly qualified, well-educated, ready-to-buy prospects reaching sales at the optimum time. This webinar is packed with information and techniques you can use right now to create this buying ecosystem. You’ll learn how to:
- Differentiate yourself from the rest of the sales pack by becoming your prospect’s trusted expert
- Easily source content and deliver to your prospect meaningfully
- Build easily repeatable content messaging techniques to move your sales cycle along – without trying your prospect’s patience
Bret and Jeff will go through the content prospecting methodology step by step, and give full, detailed examples of touchpoints – scheduled content that gets results, including email and voice examples.
Don’t miss this cutting-edge webinar! You’ll learn techniques and practices for better sales results – that you can put into practice right away.
Register now for: Content Prospecting – Support Direct Sales with Lead Nurture Best Practices: April 2, 2013 | 11 AM PT / 1 PM CT / 2 PM ET