B2B Marketing Zone

More on Social Media Marketing

How to Create an Organic LinkedIn B2B Marketing Strategy


Are you doing all  you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several…

The Guide to a Successful Employee Advocacy Plan


Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.

7 Ways B2Bers Can Rock Lead Gen Via Social Media


B2B social media marketing can prove frustrating if you lack a strategy. And a strategy is not just a goal of gaining more…

5 Killer Tips for Creating LinkedIn Posts that Hook Readers


Use these killer tips for creating LinkedIn content that hooks and converts readers.
Larry Kim talking about B2B marketing with chatbots

How Chatbots Will Transform B2B Marketing in 2018


A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep…
8 Powerful Tips for Going Viral on LinkedIn Pulse

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why


Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom…
What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing

What the UK’s John Lewis Christmas Adverts Can Teach Us About Tentpole Marketing


The UK loves its holiday commercials, especially John Lewis adverts. Find out what they can teach us about tentpole marketing.

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with…
5 Reasons to Re-share Your Content on Social Media

5 Reasons to Re-share Your Content on Social Media


Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to…
6 Tips to More Powerful Social Selling

6 Tips to More Powerful Social Selling


Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy.
How To Use Social Media To Convert More B2B Leads With Daniel Kushner

How To Use Social Media To Convert More B2B Leads With Daniel Kushner


This Rethink Podcast covers Oktopost and how to use social media to convert more B2B leads.
8 Powerful Tips for Going Viral on LinkedIn Pulse

8 Powerful Tips for Going Viral on LinkedIn Pulse


Do you want to create viral content on LinkedIn Pulse? Use these powerful tips to boost your odds.
The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.
Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.
How to Get More Leads From Social Media

How to Get More Leads From Social Media


Marketers are getting better and better social media lead generation. Here’s how they’re doing it – and how you can, too. With examples…
7 Ways That Brands Can Leverage Instagram Stories

7 Ways That Brands Can Leverage Instagram Stories


Check out how to leverage Instagram stories in a variety of different ways to increase brand awareness and drive demand.
5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn


Sharing content on LinkedIn should be strategic to your target audience and their needs. Read this post to learn 5 tips.
How to Create Social Media and Content Marketing Synergy

How to Create Social Media and Content Marketing Synergy


Do you have social media and content marketing synergy? Working together, each one can be more effective. Your results will prove it.
20 Twitter Tricks for B2Bers Who Want to Up Their Game

20 Twitter Tricks for B2Bers Who Want to Up Their Game


Want to get a better handle on Twitter? Or know how to use it for social selling? Try any one of these Twitter…
how to hire for social media

Hiring the Perfect Person to Run Your Social Media


Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why,…