B2B Marketing Zone

More on Social Media Marketing

The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.
Why Plan a Social Media Takeover?

Why Plan a Social Media Takeover?


Should you plan a social media takeover? Learn the benefits and tips for greater success.
How to Get More Leads From Social Media

How to Get More Leads From Social Media


Marketers are getting better and better social media lead generation. Here’s how they’re doing it – and how you can, too. With examples…
7 Ways That Brands Can Leverage Instagram Stories

7 Ways That Brands Can Leverage Instagram Stories


Check out how to leverage Instagram stories in a variety of different ways to increase brand awareness and drive demand.
5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn


Sharing content on LinkedIn should be strategic to your target audience and their needs. Read this post to learn 5 tips.
How to Create Social Media and Content Marketing Synergy

How to Create Social Media and Content Marketing Synergy


Do you have social media and content marketing synergy? Working together, each one can be more effective. Your results will prove it.
20 Twitter Tricks for B2Bers Who Want to Up Their Game

20 Twitter Tricks for B2Bers Who Want to Up Their Game


Want to get a better handle on Twitter? Or know how to use it for social selling? Try any one of these Twitter…
how to hire for social media

Hiring the Perfect Person to Run Your Social Media


Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why,…
The Guide to a Successful Employee Advocacy Plan

The Guide to a Successful Employee Advocacy Plan


Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.
Why Snapchat Might Be Your Next B2B Marketing Tool

Why Snapchat Might Be Your Next B2B Marketing Tool


Snapchat won’t be right for all companies, but B2B stalwarts like IBM are scoring with it, so maybe it’s time to take a…

Should Social Marketing Still Get Your Vote?


If you can’t link your social marketing to your business goals then No, you shouldn’t focus your resources on social.

Inside the Mysterious World of Dark Social


When people share your content, it’s a Yes vote. Trouble is, most sharing is “dark social” – untrackable, and unknowable. Discover why this…
When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack


As your business grows, it is a matter of when – not if – trolls attack you on social media. Here’s our take…
7 Tips to Supercharge Your Content on LinkedIn Pulse

7 Tips to Supercharge Your Content on LinkedIn Pulse


LinkedIn Pulse is an excellent way to promote and share your content, potentially with a well-targeted audience. Discover 7 tips for success.
5 Ways B2B Marketers Can Learn to Love Facebook

5 Ways B2B Marketers Can Learn to Love Facebook


Facebook has become a true powerhouse for B2B led generation. Here’s a little research, plus 5 killer tips for making Facebook your new…
10 Ways to Misbehave on LinkedIn_FI

10 Ways to Misbehave on LinkedIn


You know that LinkedIn is the #1 social media channel for B2B marketers and salespeople. But do you know about LinkedIn’s unwritten rules?…
Twitter_Featured

10 People You Should Follow on Twitter if You’re in Marketing


Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow…
slideshare

8 Killer Tips for Harnessing the Power of SlideShare


SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.
twitter

Why You Should Consider Using Twitter for B2B Leads


Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
social media political campaigns

Political Social Media Outreach: What B2B Marketers Can Learn


When the stakes are high, political social media can help a cause or a candidate flourish – or flounder. Learn 3 lessons every…