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More on Social Media Marketing

Should Social Marketing Still Get Your Vote?_FI

Should Social Marketing Still Get Your Vote?

If you can’t link your social marketing to your business goals then No, you shouldn’t focus your resources on social.
Inside the Mysterious World of Dark Social_FI

Inside the Mysterious World of Dark Social

When people share your content, it’s a Yes vote. Trouble is, most sharing is “dark social” – untrackable, and unknowable. Discover why this…
When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack

As your business grows, it is a matter of when – not if – trolls attack you on social media. Here’s our take…
7 Tips to Supercharge Your Content on LinkedIn Pulse

7 Tips to Supercharge Your Content on LinkedIn Pulse

LinkedIn Pulse is an excellent way to promote and share your content, potentially with a well-targeted audience. Discover 7 tips for success.
5 Ways B2B Marketers Can Learn to Love Facebook

5 Ways B2B Marketers Can Learn to Love Facebook

Facebook has become a true powerhouse for B2B led generation. Here’s a little research, plus 5 killer tips for making Facebook your new…
10 Ways to Misbehave on LinkedIn_FI

10 Ways to Misbehave on LinkedIn

You know that LinkedIn is the #1 social media channel for B2B marketers and salespeople. But do you know about LinkedIn’s unwritten rules?…

10 People You Should Follow on Twitter if You’re in Marketing

Twitter is a great source of serendipitous learning – if you know where to look. Here are ten fonts of wisdom to follow…

8 Killer Tips for Harnessing the Power of SlideShare

SlideShare is driving significant traffic for B2B marketers. Learn 8 tips for how to harness the power of SlideShare for lead generation.

Why You Should Consider Using Twitter for B2B Leads

Learn the tips and tricks for generating leads through twitter, featuring an interview with Act-On sales rep Brad Osterhout who scored big when…
social media political campaigns

Political Social Media Outreach: What B2B Marketers Can Learn

When the stakes are high, political social media can help a cause or a candidate flourish – or flounder. Learn 3 lessons every…
social selling

7 Myths About Social Selling That You Probably Believe

Social selling is hard, time-consuming, and all about the data, right? Wrong. Those myths (and four more) exploded.
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Top Instagram Influencers

What do Intel, ZenDesk and WeWork have in common? A whole lotta Instagram followers. Learn how small business, big business, and a few…
social engagment_FI

The State of Social Media Engagement and 3 Proven Ways to Boost It

Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let…
Social Selling

How Smart People Do Social Selling

Social selling is very productive, but most salespeople don’t use it yet. Discover 7 steps to get you started and help you gain…
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A Valentine for Marketers

An example of out-of-the-candy-box content: Social Love, By Charles Jennings. It began with me following you / all aTwitter, / Tracking you Foursquare…
esurance football dollars

#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing

Super Bowl is social marketing at its best - and worst. From the touchdown of Esurance to the missed pass of Mountain Dew,…
social media

7 Ways B2Bers Can Rock Lead Gen Via Social Media

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after…
social media

12 Brilliant Ways To Save Time on Social Media

How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s…
social budget

What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget

Budget running low? Never even had a budget? Don’t let it get you down. On social media, you can get further than you’d…
global digital snapshot

How to Perform a Social Media Audit: Measure What Matters

Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other tactics you use,…