B2B Marketing Zone

More on SEO

Six Words That Instantly Drive More Results

A single word can have a series impact on your marketing results. Check out which words are top performing, and which you should…
10 IoT Considerations for SEO & Other Digital Marketing Strategies

10 IoT Considerations for SEO & Other Digital Marketing Strategies

The world of connected devices could soon affect your digital marketing efforts, including search engine optimization and content marketing.
10 Tips on How to Write Better Pay Per Click Ad Copy

10 Tips on How to Write Better Pay Per Click Ad Copy

Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To…
An Introductory Guide to Google’s Search Console

An Introductory Guide to Google’s Search Console

This quick start guide to Google’s Search Console will help you understand your website’s performance, and offer tips for improving its organic performance.
Should You Optimize Content for Google AMP?

Should You Optimize Content for Google AMP?

Do your mobile pages load slowly? You’re losing revenue if they do. Learn why and how Google AMP – accelerated mobile pages –…

An SEO’s Guide to Bottom-of-Funnel Keywords

Your buyers use different terms as they progress through their journey. That’s an opportunity. How to discover and use your best bottom-of-funnel keywords.

How to Hire the Perfect Person to Run Your SEO

If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…

7 SEO Tactics Most Marketers Ignore

You’d be surprised how few companies put effort into their SEO. That increases the competitive advantage you’ll gain with these 7 overlooked SEO…

7 Things You May Not Know About Google’s RankBrain

Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales

Got questions about SEO? Act-On’s eBook is a collection of common questions, with answers created to help you make sense of search engine…

Schema & Microdata: An Overview

Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…
Google Search

How and Why To Set Your Site Up for Google’s Rich Answers

There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently,…
link building_FI

Tactical Link Building Strategies For 2016

A solid link building strategy is a must for marketing and growing your business. Learn what’s working today, and what isn’t.

Nofollow Tags: What They Are and Why They Matter

Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.

Making SEO a Priority During Website Launch Planning

It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent…
seo predictions

5 Predictions for SEO in 2016

Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve…

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to…
Earn Links for Better SEO

How to Earn Links for Better SEO & More Audience

Gone are the days of a shake and a smile Remember the phone book? It was really not that long ago that when…

Google’s New Gmail Security Feature

Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such…

10 Simple SEO Basics for Better Rankings

Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis!…