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10 Tips on How to Write Better Pay Per Click Ad Copy

10 Tips on How to Write Better Pay Per Click Ad Copy


Split-testing your PPC ad copy can improve results and drive down costs per click. Read this post for 10 tips on How To…
An Introductory Guide to Google’s Search Console

An Introductory Guide to Google’s Search Console


This quick start guide to Google’s Search Console will help you understand your website’s performance, and offer tips for improving its organic performance.
Should You Optimize Content for Google AMP?

Should You Optimize Content for Google AMP?


Do your mobile pages load slowly? You’re losing revenue if they do. Learn why and how Google AMP – accelerated mobile pages –…
an-seos-guide-to-bottom-of-funnel-keywords_fi

An SEO’s Guide to Bottom-of-Funnel Keywords


Your buyers use different terms as they progress through their journey. That’s an opportunity. How to discover and use your best bottom-of-funnel keywords.
How to Hire the Perfect Person to Run Your SEO_FI

How to Hire the Perfect Person to Run Your SEO


If you want to rank well (who doesn’t?), you need search engine optimization. It’s a specialized skill set – read the guidelines to…
7 SEO Tactics Most Marketers Ignore_FI

7 SEO Tactics Most Marketers Ignore


You’d be surprised how few companies put effort into their SEO. That increases the competitive advantage you’ll gain with these 7 overlooked SEO…
RankBrain

7 Things You May Not Know About Google’s RankBrain


Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.
seo_Fi

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales


Got questions about SEO? Act-On’s eBook is a collection of common questions, with answers created to help you make sense of search engine…
schema

Schema & Microdata: An Overview


Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…
Google Search

How and Why To Set Your Site Up for Google’s Rich Answers


There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently,…
link building_FI

Tactical Link Building Strategies For 2016


A solid link building strategy is a must for marketing and growing your business. Learn what’s working today, and what isn’t.
Word cloud for Nofollow

Nofollow Tags: What They Are and Why They Matter


Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.
SEO

Making SEO a Priority During Website Launch Planning


It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent…
seo predictions

5 Predictions for SEO in 2016


Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve…
keywords are dead

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution


Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to…
Earn Links for Better SEO

How to Earn Links for Better SEO & More Audience


Gone are the days of a shake and a smile Remember the phone book? It was really not that long ago that when…
security

Google’s New Gmail Security Feature


Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such…
seo

10 Simple SEO Basics for Better Rankings


Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand. Bupkis!…
web traffic

17 Realistic Ways to Get More Website Traffic


Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web…
search rankings

Search Ranking Factors: 2015 and Beyond


How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s…