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More on Sales & Marketing Alignment

6 Steps Toward Sales and Marketing Alignment


Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

Get it in Writing: The Benefits of a Sales and Marketing SLA


Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…

7 Tips for Building Successful Marketing Alliances


Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7…

How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change


Sometimes the biggest obstacle to modernizing your MarTech is persuading your company it’s worth the investment. This insurance company’s journey provides convincing evidence…
What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018


We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.
Getting Smarter About Pipeline Marketing

Getting Smarter About Pipeline Marketing


Should marketers be compensated like the sales team? Consider adopting a pipeline marketing strategy.
Sales + Marketing: Tearing Down the Silos

Sales and Marketing: Tearing Down the Silos


Sales and marketing have often been thought of two adversary departments, but why? This blog explores how to tear down the barriers.
7 Best Practices for Optimizing Sales Enablement

7 Best Practices for Optimizing Sales Enablement


Read these best practices on how your sales enablement team can act as a middle man between sales and marketing teams.
7 Steps to Achieving Optimal Sales & Marketing Alignment

7 Steps to Achieving Optimal Sales & Marketing Alignment


Learn these tips and tricks to finally help achieve total sales and marketing alignment.
Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process


Learn about the lead handoff to sales, and the reporting and feedback loops to use, in part 5 of this sales and marketing…

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
Successful Sales and Marketing Alignment, Part 1: Get Started

Successful Sales and Marketing Alignment, Part 1: Get Started


Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.
How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football


Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…

3 Tips to Shrink Your Long Enterprise Sales Cycle


Does your company sell expensive or complex products? Here are 3 ways to help your sales reps manage the longer sales cycle.
How to Use Interactive Quizzes to Make Your Sales Team Smarter

How to Use Interactive Quizzes to Make Your Sales Team Smarter


Interactive quizzes deliver targeted intelligence for your sales team, so lean on sales to develop the right questions to get the most useful…

5 Proven Strategies to Rid Sales and Marketing of Bad Blood


Want to make more profit? Align how your sales and marketing teams define leads, set quotas, and measure success.

Be the End of Quarter Secret Weapon


The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up…

Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…