B2B Marketing Zone

More on Sales & Marketing Alignment

7 Best Practices for Optimizing Sales Enablement

7 Best Practices for Optimizing Sales Enablement


Read these best practices on how your sales enablement team can act as a middle man between sales and marketing teams.
7 Steps to Achieving Optimal Sales & Marketing Alignment

7 Steps to Achieving Optimal Sales & Marketing Alignment


Learn these tips and tricks to finally help achieve total sales and marketing alignment.
Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process


Learn about the lead handoff to sales, and the reporting and feedback loops to use, in part 5 of this sales and marketing…

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
Successful Sales and Marketing Alignment, Part 1: Get Started

Successful Sales and Marketing Alignment, Part 1: Get Started


Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.
How Developing a Sales Team is Like Professional Football

How Developing a Sales Team is Like Professional Football


Act-On’s Luke Smith was a pro football player before he got into sales. In a conversation with McKenzie Ingram, he discusses how football…

3 Tips to Shrink Your Long Enterprise Sales Cycle


Does your company sell expensive or complex products? Here are 3 ways to help your sales reps manage the longer sales cycle.
How to Use Interactive Quizzes to Make Your Sales Team Smarter

How to Use Interactive Quizzes to Make Your Sales Team Smarter


Interactive quizzes deliver targeted intelligence for your sales team, so lean on sales to develop the right questions to get the most useful…

5 Proven Strategies to Rid Sales and Marketing of Bad Blood


Want to make more profit? Align how your sales and marketing teams define leads, set quotas, and measure success.

Be the End of Quarter Secret Weapon


The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up…

Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale


Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. These…

Seriously, Chill on the Cold Calling


A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot…

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps


B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an…

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology


Most B2B marketers have a very clear understanding of their goals. Whether it’s to generate a certain number of leads, keep customers happy,…

Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats


There’s a problem in the way B2B companies engage customers today. Marketers in many organizations are intently focused on building awareness and acquiring…

Don’t Let Prospects Get Lost: Create a Customer Journey Map


When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone…

The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards


It’s lonely at the top. Whether you’re heading up a large organization or a small startup, as the leader, you have a lot…

How Multi-Location Call Tracking Boosts Your Marketing ROI


We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is…