B2B Marketing Zone

More on Sales Enablement

7 Best Practices for Optimizing Sales Enablement

7 Best Practices for Optimizing Sales Enablement


Read these best practices on how your sales enablement team can act as a middle man between sales and marketing teams.

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process


This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer


This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
Successful Sales and Marketing Alignment, Part 1: Get Started

Successful Sales and Marketing Alignment, Part 1: Get Started


Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.
SalesMarketingAlignment

I’m a Marketer – Why Should I Care About Sales?


Sales: “The leads from marketing are weak!” Marketing: “Sales can’t close on the great leads we give them!”   And so went the age-old…
business intelligence

Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You


Wikipedia: “Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for…
Social Media Expert

5 Social Selling Best Practices that Deliver Dramatic Results


Still trying to figure out social media? You’re not alone. Many of us furrow our brows over it several times a day. It’s…

Seriously, Chill on the Cold Calling


A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot…

Keeping Customers Loyal: Marketing’s Role in Retention and Expansion


Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…

Sales Alignment: Put Theory Into Practice


“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. Skeptics may say that a lot of the theory…

4 Killer Tips to Boost Social Content Sharing


Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and…

Get it in Writing: The Benefits of a Sales and Marketing SLA


Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…

Turning Website Visitors into Leads


Jim Obermayer is the host of the Sales Lead Management Radio Program, which goes out to over 8,000 worldwide members of the Sales…

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle


Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual…

5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel


OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. I’d see social media experts popping up everywhere, claiming that social…

The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money


Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business.…

The High-Payoff Referral Question No One Ever Asks — But Should


Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard…

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision


Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and…

6 Strategies to Help You Unify Sales and Marketing Teams


There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there…