April 5, 2017 by Sarah Friedlander Garica
Sales and marketing have often been thought of two adversary departments, but why? This blog explores how to tear down the barriers.
November 30, 2016 by Lisa Cannon
This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…
November 15, 2016 by Lisa Cannon
This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…
October 31, 2016 by Lisa Cannon
This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…
October 10, 2016 by Lisa Cannon
Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.
September 3, 2015 by Angela Meadows
Sales: “The leads from marketing are weak!” Marketing: “Sales can’t close on the great leads we give them!” And so went the age-old…
August 27, 2015 by Ashley Heath
Wikipedia: “Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for…
March 10, 2015 by Lisa Cannon
Most B2B marketing teams spend a lot of their time and money on customer acquisition. And that makes sense, because generating new leads…
January 28, 2015 by Adam Dore
“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. Skeptics may say that a lot of the theory…
January 19, 2015 by Amar Sheth
Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and…
December 11, 2014 by Sam Boush
Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. However,…
October 30, 2014 by Sherry Lamoreaux
Jim Obermayer is the host of the Sales Lead Management Radio Program, which goes out to over 8,000 worldwide members of the Sales…
October 29, 2014 by Lisa Cannon
Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual…
October 28, 2014 by Jack Kosakowski
OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. I’d see social media experts popping up everywhere, claiming that social…
October 20, 2014 by Lisa Cannon
Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business.…
October 17, 2014 by Michael Boyette
Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard…
