More on Sales Enablement

Get it in Writing: The Benefits of a Sales and Marketing SLA

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA…

 

How to Drive Sales Effectiveness with Automation

How to Drive Sales Effectiveness with Automation

Check out how marketing automation and other tools can help you drive sales effectiveness, and promote alignment.

 

Sales + Marketing: Tearing Down the Silos

Sales and Marketing: Tearing Down the Silos

Sales and marketing have often been thought of two adversary departments, but why? This blog explores how to tear down the barriers.

 

7 Best Practices for Optimizing Sales Enablement

7 Best Practices for Optimizing Sales Enablement

Read these best practices on how your sales enablement team can act as a middle man between sales and marketing teams.

 

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part…

 

Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure…

 

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer

This post is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have…

 

Successful Sales and Marketing Alignment, Part 1: Get Started

Successful Sales and Marketing Alignment, Part 1: Get Started

Get the basic who/what/why of sales and marketing alignment, plus learn about the cross-department agreements you’ll need to ensure success.