B2B Marketing Zone

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Act-On Blog: Top Data-Driven Marketing Trends We're Keeping an Eye On

Top Data-Driven Marketing Trends We’re Keeping An Eye On


Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
This is a picture of Amit Bendov for the Rethink Podcast where he talks about using sales call analysis to close more deals.

Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
Image of a woman at a laptop in a coffee shop

Engagement Insights Easily Delivers Marketing Metrics You Care About


Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
How to Set Up a Killer Google Analytics Dashboard

How to Set Up a Killer Google Analytics Dashboard


Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.
Back to Basics: A Primer on Marketing Metrics

Back to Basics: A Primer on Marketing Metrics


What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
Digital Breadcrumbs

5 “Digital Breadcrumbs” Customers Leave for You to Follow


Uncover the digital breadcrumbs that help to provide a more powerful customer experience.
The Modern Marketer’s New Executive Dashboard with Matt Heinz

The Modern Marketer’s New Executive Dashboard with Matt Heinz


In this episode of the Rethink Podcast, we interview Matt Heinz as he discusses what metrics marketers should be including in their executive…
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…
Tying Your B2B Marketing to Revenue Attribution

Tying Your B2B Marketing to Revenue Attribution


Revenue attribution is the holy grail for B2B marketers. In this Rethink Podcast, Christine Vermes from Full Circle Insights explains how to get…

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer


Take a look at the customer lifecycle metrics you need to track in part five of this series: customer retention and expansion.
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat


Take a look at the customer lifecycle metrics you need to track in part three of this series: nurture leads and get them…
Data Visualization 101: How to Make Better Pie Charts and Bar Graphs

Data Visualization 101: How to Make Better Pie Charts and Bar Graphs


Want to make your data more persuasive and more widely understood? Follow these simple best practices for pie charts and bar graphs.
Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Customer Lifecycle Metrics, Part 1: The Rules of Attraction


Take a look at the customer lifecycle metrics you need to track in part one of this series: attract new prospects.
Measuring Year-End Marketing KPIs - Where’s the Data?

Measuring Year-End Marketing KPIs – Where’s the Data?


If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…

Metrics to Help You Track Brand, Demand, and Expand


If “to measure is to know,” which marketing metrics does your CEO want to see at the brand, demand, and expand stages of…

How to Calculate Email Subscriber Value (and Why it Matters)


There are a lot of metrics in email marketing. That’s one of the best things about it – you can track every action…

Speed Matters: 5 Tips to Make Your Website Load Faster


Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing? Something you’ll get to “someday,” if ever?…

Five Areas Where B2B Marketers Can Leverage Big Data


Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of…

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio


Data has become marketing’s lifeblood. It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into…