More on Marketing Strategy

New Year's Resolutions: How to Be a Better Marketer in 2018

New Year’s Resolutions: How to Be a Better Marketer in 2018

What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…

 

Marketing Automation: The Key to a Smarter Business

Marketing Automation: The Key to a Smarter Business

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement.

 

What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

 

Making Sense of the 2018 Marketing Predictions and Trends

A survey of 2018 marketing predictions and trends to watch reveals most marketers will focus on AI tools; content; and the customer.

 

Marketers: Check Out These Hot B2B Marketing Automation Trends

Marketers: Check Out These Hot B2B Marketing Automation Trends

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business.

 

How To Build Your Career In A Data-Driven Marketing World

How To Build Your Career In A Data-Driven Marketing World

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right…

 

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.

 

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.