SMS Traffic Types: Marketing vs. Useful Messaging
If you’re using SMS to communicate with prospects and customers, it’s important to know about the two main SMS traffic types: marketing vs. useful messaging. “Marketing messages” are often designed to sell a product or service, while “useful messages” provide crucial information or offer time-sensitive assistance. There are rules and best practices that apply differently […]
How Traffic Segregation Affects SMS Marketing
SMS marketing is booming in popularity, because it’s a direct channel to personal devices all over the world. At the same time, consumers are demanding better experiences and gaining more awareness about the right to data privacy. To combat the potential for SMS spam and fraudulent messaging, mobile network operators (MNOs) use a strict series […]
How to Conduct a SWOT Marketing Analysis
Learning how to conduct a SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.
Must-Know Regulations for SMS Marketing in EMEA
There are currently 5.29 billion unique mobile phone users globally, giving businesses an opportunity to reach 68% of the world through SMS marketing. Like email, SMS is regulated with requirements that change depending on the region. Although many countries follow U.S. SMS marketing regulations as a standard, regions like Europe, Middle East and Africa (EMEA […]
How to Drive Better Webinar Engagement with SMS Marketing
The number of B2B webinars has grown by 162%. Let’s discuss how you can drive webinar engagement with SMS Marketing.
How Agencies Can Use Marketing Automation to Retain and Grow Their Client Base
Learn how agencies of all shapes and sizes can use marketing automation to improve their existing engagements and grow their business.
Growth ‘21: The Premier Growth Marketing Automation Conference
Read this blog to learn why you should attend Growth ‘21, the premier growth marketing automation conference presented by Act-On.
5 Digital Marketing Stats Influencing 2021 Growth Marketing Trends
These five digital marketing stats are guaranteed to influence 2021 marketing trends — and hopefully your marketing strategy over the next year.
The Roles and Responsibilities Around Prospects and Audience Members
Read this guest post from Goose Digital VP of Strategy Kevin Butler to learn more about the specific roles and responsibilities around prospects and audience members.
The Difference Between Audience and Prospect
Kevin Butler of Goose Digital talks about the differences between a marketing prospect and your marketing audience – and suggests ways to market to both.
COVID-19’s Immediate and Future Impact on Marketing
COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence.
Act-On Has Your Back During the COVID-19 Pandemic (And Beyond)
During this difficult time, marketers need a dependable and flexible growth marketing vendor. Here’s how Act-On is fulfilling our promises during COVID-19.
3 Tips to Improve Collaboration Across Distributed Marketing Teams
These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results.
Digital Marketing Best Practices for Insurance Companies
Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency.
Marketing Automation Tips That Empower Small Teams to Drive Major Results
Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI!
What Is the CCPA (and are you prepared)?
Read this blog to learn how to maintain compliance with the California Consumer Privacy Act in all of your inbound and outbound digital marketing campaigns.
3 Ways Large and Distributed Teams Can Improve Their Marketing
This blog will equip you with effective strategies that will help your large and distributed team centralize, streamline, and improve their marketing efforts.
What Is Digital Marketing and Why Should You Care? (Infographic)
Download this infographic to learn more about digital marketing and key statistics that prove the importance of a sound digital marketing strategy!
How to Successfully Respond to an RFP
What is an RFP, and how can you draft successful responses that help grow your business? Find helpful RFP tips and best practices here.