More on Marketing Strategy

holiday shopping

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

5 tips for applying Cyber Monday best practices: Optimize your buyer’s journey to increase sales and enhance brand awareness

 

regulations

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. This is especially true in…

 

digital holiday marketing

8 Tips and a Few More Resources for Holiday Marketing

November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until…

 

Not Your Father’s Rebrand: Can the Old Be New Again?

Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. A true pop star and style…

 

Be the End of Quarter Secret Weapon

The clock is running down. Sales is pushing hard to meet their quarterly targets, and they are looking for marketing to step up…

 

business intelligence

Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You

Wikipedia: “Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for…

 

Fun with Mnemonics: Set SMART Marketing Goals

Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of…