B2B Marketing Zone

More on Marketing Strategy

How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
4 Ways That Automation Is Transforming Marketing

4 Ways That Automation Is Transforming Marketing


Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
10 Tension Deflection Tactics for Stressed-Out Marketers

10 Tension Deflection Tactics for Stressed-Out Marketers


So stressed you can barely breathe? You’re not alone – and here’s how to get your sanity back. Fast.
What Steve Jobs Can Teach Us about Marketing in 2017

What Steve Jobs Can Teach Us about Marketing in 2017


Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.
5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy


Design mobile marketing strategies that are more powerful and generate maximum results.
Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


Find out why brands are investing heavily in influencer marketing campaigns in 2017.
Act-On: The Ideal Mid-Market Solution

Act-On: The Ideal Mid-Market Solution


Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
5 Psychology Principles Every Marketer Should Know

5 Psychology Principles Every Marketer Should Know


Effective marketing comes down to our ability to persuade an audience. Here are five psychology principles for marketers to help you do exactly…
Play time: Why you should add gamification to your content strategy

Play time: Why you should add gamification to your content strategy


Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.
Measuring Year-End Marketing KPIs - Where’s the Data?

Measuring Year-End Marketing KPIs – Where’s the Data?


If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…
Planning for the New Year: How to create an editorial calendar

Planning for the New Year: How to create an editorial calendar


An editorial calendar is key to helping you realize your marketing goals. Read this post to learn how to make your own for…
Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


We asked industry leaders about marketing trends in 2017— "What's a retro concept, throwback idea, or disruptive strategy that will make headway with…
10 IoT Considerations for SEO & Other Digital Marketing Strategies

10 IoT Considerations for SEO & Other Digital Marketing Strategies


The world of connected devices could soon affect your digital marketing efforts, including search engine optimization and content marketing.
Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail


Direct mail is not dead. In fact, it remains a great way to connect with your customers. Learn how to integrate direct mail…
6 Things to Consider When Creating Your 2017 Marketing Plan

6 Things to Consider When Creating Your 2017 Marketing Plan


Six factors to consider that will help you check all the boxes on your 2017 marketing plan and hit the ground running in…
This is a picture of a woman wrapping a holiday present with a pull quote asking whether user engagement driving your holiday email strategy

Menu-Planning Your Marketing Mix


Planning a meal menu is a whole lot like planning a marketing mix. This article offers tips for planning your next campaign.
Why You Need a Style Guide (and How to Make One)

Why You Need a Style Guide (and How to Make One)


Brands have become publishers; that means you need a house style guide as a key part of your branding guidelines. Why and how…

Neuromarketing: Using Neuroscience to Supercharge Results


Neuromarketing is the study of how people’s brains work, in the effort to truly understand what people really want.
7 Confessions of a Digital Marketer & How They Can Make You a Better Marketer

7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)


What are your deepest secrets as a digital marketer? Are they flaws, or virtues? Or a little of both? Do you have any…
David Fowler_Digital Insights

Rethink Marketing Automation – for the CASL-Compliant Marketer


Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.