B2B Marketing Zone

More on Marketing Strategy

How Machine Learning is Transforming Shopping

How Machine Learning is Transforming Shopping


B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user.

How Act-On University Empowers Customers to Become Better Marketers


A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
A SWOT for Your B2B Marketing Automation Strategy

A SWOT for Your B2B Marketing Automation Strategy


Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with…
The Marketing Strategy for Building Your Audience First

The Marketing Strategy for Building Your Audience First


In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences.
Act-On Blog: 11 Powerful Quotes for Marketing Inspiration

11 Powerful Quotes for Marketing Inspiration


Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!

How to Create a Killer Marketing Plan and Spare Yourself a Scare


Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
6 Marketing Tactics to Improve Your Campaigns

6 Marketing Strategies to Improve Your Campaigns


Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.
Act-On Blog: Content Marketing in the Age of Google RankBrain

Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out.
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing
Act-On Blog: Why the Best Marketing Is Adaptive

Why the Best Marketing Is Adaptive Marketing


Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.
Act-On Blog: Are You Making These 5 Critical Landing Page Mistakes

Are You Making These 5 Critical Landing Page Mistakes?


Find out if you’re making these 5 critical landing page mistakes and how to fix them.
How does the CMO role look different in the US when compared to the UK?

How does the CMO role look different in the US when compared to the UK?


What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK?…
GET SH*T DONE: Building Buyer Personas in 3 Steps

GET SH*T DONE: Building Buyer Personas in 3 Steps


Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.

Why Everything Your Customer Touches is Content Marketing


In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization.
picture of a woman meditating in the grass

Seven Ways to Boost Your Marketing with Holistic Strategies


Here are seven holistic strategies to boost your marketing campaigns
7 of the Best Marketing Books You Must Read Now

7 of the Best Marketing Books You Must Read Now


Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to…
Putting the Personal in Personalization

Putting the Person in Personalization


Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to…
Smart Strategies that Give Your SMB Marketing a Boost

Smart Strategies that Give Your SMB Marketing a Boost


Don’t miss these killer strategies that will surely give your SMB marketing a major advantage.
Conference Season Prep: Make the Most of Trade Shows

Conference Season Prep: Make the Most of Trade Shows


How to make the most of conference season, as a planner and attendee, including how marketing automation can help.