B2B Marketing Zone

More on Marketing Strategy

What’s the difference between B2B vs. B2C marketing?

What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing.
Marketers Just Want To Market: Here’s How

Marketers Just Want To Market: Here’s How


Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.
How to Get a Competitive Edge with Your Value Proposition

How to Get a Competitive Edge with Your Value Proposition


A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's…
Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with the New Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…
3 Ways Personalized Marketing Improves the Consumer Experience

3 Ways Personalized Marketing Improves the Consumer Experience


Find out three killer ways to improve your customer experience with personalized marketing in this blog.
5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree


It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.
3 Insanely Good Reasons Why Marketers Should Publish on Medium

3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers.
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
How human creativity plays a role in AI

How human creativity plays a role in AI


Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
Why Live Video Might Be the Future of Content Marketing

Why Live Video Might Be the Future of Content Marketing


Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Find out why your brand…
How to Conduct an Audit Your Marketing Efforts in 9 Steps

How to Conduct an Audit of Your Marketing Efforts in 9 Steps


Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation


Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!
Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It


Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
How to Develop a Brand Voice You Can Live With

How to Develop a Brand Voice You Can Live With


Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to stand out with…
How to Maximize Your Inbound Strategy

How to Maximize Your Inbound Strategy


You want to be an inbound marketer, but how? Read this post for five steps on maximizing your inbound strategy.
You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Balancing Inbound and Outbound Marketing

Optimize Success by Balancing Inbound and Outbound Marketing


Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does your team lean?
Summer Marketing Strategies to Make Your Business Stand Out Online & Offline

Summer Marketing Strategies to Make Your Business Stand Out Online & Offline


Kick your marketing up a notch this summer with Act-On Software’s helpful tips. These creative campaign ideas are a great start to your…