More on Marketing Strategy

Rethink Marketing podcast: Creating a Successful Channel Partner Strategy

In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy.

 

Preparing Your 2019 Marketing Plan and Budget

Do you have a documented marketing plan and budget? It's not too late to create one. Here are six tips for preparing your…

 

data and analytics

How to Use Data and Analytics to Revamp Your Marketing Strategy

Are you unsure how to interpret and leverage your data? Here are a few tips on how to use data and analytics to…

 

Move Your Marketing Strategy Forward by Going Back to the Basics

Go back to the basics to improve your marketing strategy by defining who your target customer is and reflecting on what's working (and…

 

How to Use Micro-Moments to Capture Your Audience

Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing…

 

When Do You Start Preparing Your 2019 Marketing Plan?

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing…

 

Racking the Shotgun – Using the 80/20 Rule in Marketing with Perry Marshall

Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he…

 

Making the Case for Calm Technology

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology,…