B2B Marketing Zone

More on Marketing Strategy

Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
5 Simple Ways to Use Storytelling in Your Marketing

5 Simple Ways to Use Storytelling in Your Marketing


Check out this list of five simple ways to enhance your campaigns with the power of storytelling in your marketing.
5 Epic Lessons from Marketing Legends

5 Epic Lessons from Marketing Legends


Some of the best marketing strategies come from marketing legends of the past. Discover powerful lessons from promotion luminaries that fuel results.
Machine Learning is Marketing’s Future: 3 Ways How

Machine Learning is Marketing’s Future: 3 Ways How


Machine learning is the secret marketing weapon that allows you to predict what your prospects need and want, and seamlessly deliver.
Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…
The Silent Marketing Roadblock – Choice

The Silent Marketing Roadblock – Choice


Providing too many choices may be decreasing your sales. Find out why avoiding decision-making fatigue is critical to successful B2B marketing.
What is Brand Marketing?

What is Brand Marketing?


In the first post of a three-part series we explain Brand Marketing, and how it can help you grow your business.
How Marketing Automation Technology Makes Businesses Smarter

How Marketing Automation Technology Makes Businesses Smarter


Learn how Marketing automation platforms are evolving to handle customers engagement across multiple digital touch points and personalized experiences.
5 Smart Ways to Automate Your Marketing

5 Smart Ways to Automate Your Marketing


Want to automate your marketing, but worried it'll end up a mess? Clarify your strategy by understanding the five phases of the marketing…
How to Motivate Customers Across the Entire Buyer's Journey

How to Motivate Customers Across the Entire Buyer’s Journey


Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
4 Ways That Automation Is Transforming Marketing

4 Ways That Automation Is Transforming Marketing


Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
10 Tension Deflection Tactics for Stressed-Out Marketers

10 Tension Deflection Tactics for Stressed-Out Marketers


So stressed you can barely breathe? You’re not alone – and here’s how to get your sanity back. Fast.
What Steve Jobs Can Teach Us about Marketing in 2017

What Steve Jobs Can Teach Us about Marketing in 2017


Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.
5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy


Design mobile marketing strategies that are more powerful and generate maximum results.
Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017

Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017


Find out why brands are investing heavily in influencer marketing campaigns in 2017.
Act-On: The Ideal Mid-Market Solution

Act-On: The Ideal Mid-Market Solution


Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
5 Psychology Principles Every Marketer Should Know

5 Psychology Principles Every Marketer Should Know


Effective marketing comes down to our ability to persuade an audience. Here are five psychology principles for marketers to help you do exactly…
Play time: Why you should add gamification to your content strategy

Play time: Why you should add gamification to your content strategy


Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.
Measuring Year-End Marketing KPIs - Where’s the Data?

Measuring Year-End Marketing KPIs – Where’s the Data?


If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…
Planning for the New Year: How to create an editorial calendar

Planning for the New Year: How to create an editorial calendar


An editorial calendar is key to helping you realize your marketing goals. Read this post to learn how to make your own for…