Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
Check out this list of five simple ways to enhance your campaigns with the power of storytelling in your marketing.
Some of the best marketing strategies come from marketing legends of the past. Discover powerful lessons from promotion luminaries that fuel results.
Machine learning is the secret marketing weapon that allows you to predict what your prospects need and want, and seamlessly deliver.
Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…
Providing too many choices may be decreasing your sales. Find out why avoiding decision-making fatigue is critical to successful B2B marketing.
In the first post of a three-part series we explain Brand Marketing, and how it can help you grow your business.
Learn how Marketing automation platforms are evolving to handle customers engagement across multiple digital touch points and personalized experiences.
Want to automate your marketing, but worried it'll end up a mess? Clarify your strategy by understanding the five phases of the marketing…
Learn how applying motivational techniques to marketing efforts can propel customers through the buyer’s journey.
Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing…
So stressed you can barely breathe? You’re not alone – and here’s how to get your sanity back. Fast.
Apple founder Steve Jobs left behind a legacy and part of that was a series of lessons about marketing in the new age.
Design mobile marketing strategies that are more powerful and generate maximum results.
Find out why brands are investing heavily in influencer marketing campaigns in 2017.
Marketing automation is a marketer’s lifeline, but only if they have the right solution. Check out why Act-On is the ideal mid-market solution.
Effective marketing comes down to our ability to persuade an audience. Here are five psychology principles for marketers to help you do exactly…
Gamification is often used in the training and education world, but it can also be effectively used in content marketing. Here’s how.
If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…
An editorial calendar is key to helping you realize your marketing goals. Read this post to learn how to make your own for…