B2B Marketing Zone

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The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.

5 Tips for Building a High-Performance Marketing Plan


Building your High-Performance Marketing Plan begins with five main pillars. Read this post to learn what they are.
Maximize Success by Optimizing the Customer Lifecycle

Maximize Success by Optimizing the Customer Lifecycle


Optimize the entire customer lifecycle – from the initial stages continuing through the entire customer relationship to get the most from your customers.

How to Add a Personal Touch to Your Marketing Automation


You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use…

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Wondering how to start a B2B podcast in 2017? Read this post for tips and lessons learned.
11 Marketing Lessons Learned from Hollywood

11 Marketing Lessons Learned from Hollywood


Hollywood is a place, adjective, and mindset that teaches us about storytelling, image – and a surprising amount of marketing advice.
Inbound and Outbound: The Zen of Balanced Marketing

Inbound and Outbound: The Zen of Balanced Marketing


A balanced marketing combination of inbound and outbound activities yields the best results for a company and its customers. Find out what Act-On…
Three Favorite Act-On Features that Help You “Tell and Sell”

Three Favorite Act-On Features that Help You “Tell and Sell”


Find out which Act-On features are helping customers see incredible success in both sales and marketing.
5 Powerful Lessons Content Marketers Can Learn from Journalism

5 Powerful Lessons Content Marketers Can Learn from Journalism


Improve your content marketing by swiping powerful lessons from journalism.
Market Your Own Marketing: Effective Ways to Share Your Work

Market Your Own Marketing: Effective Ways to Share Your Work


Do you share your work? Communicating with your team is just as important as communicating with customers.
Customer Feedback Fundamentals: What Do Your Customers Really Think?

Customer Feedback Fundamentals: What Do Your Customers Really Think?


Getting customer feedback – via polls, market research, and discussions – can yield telling insight to your business.
5 Simple Ways to Use Storytelling in Your Marketing

5 Simple Ways to Use Storytelling in Your Marketing


Check out this list of five simple ways to enhance your campaigns with the power of storytelling in your marketing.
5 Epic Lessons from Marketing Legends

5 Epic Lessons from Marketing Legends


Some of the best marketing strategies come from marketing legends of the past. Discover powerful lessons from promotion luminaries that fuel results.
Machine Learning is Marketing’s Future: 3 Ways How

Machine Learning is Marketing’s Future: 3 Ways How


Machine learning is the secret marketing weapon that allows you to predict what your prospects need and want, and seamlessly deliver.
Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity

Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity


Marketers have choices to make regarding when to tell the truth, the whole truth, and nothing but the truth, especially because today’s audience…
The Silent Marketing Roadblock – Choice

The Silent Marketing Roadblock – Choice


Providing too many choices may be decreasing your sales. Find out why avoiding decision-making fatigue is critical to successful B2B marketing.
What is Brand Marketing?

What is Brand Marketing?


In the first post of a three-part series we explain Brand Marketing, and how it can help you grow your business.
How Marketing Automation Technology Makes Businesses Smarter

How Marketing Automation Technology Makes Businesses Smarter


Learn how Marketing automation platforms are evolving to handle customers engagement across multiple digital touch points and personalized experiences.