B2B Marketing Zone

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How to Develop a Brand Voice You Can Live With

How to Develop a Brand Voice You Can Live With


Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to stand out with…
How to Maximize Your Inbound Strategy

How to Maximize Your Inbound Strategy


You want to be an inbound marketer, but how? Read this post for five steps on maximizing your inbound strategy.
You Need to Understand These 6 Things About Your Prospects

You Need to Understand These 6 Things About What B2B Buyers Want


Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the…
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Balancing Inbound and Outbound Marketing

Optimize Success by Balancing Inbound and Outbound Marketing


Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does your team lean?
Summer Marketing Strategies to Make Your Business Stand Out Online & Offline

Summer Marketing Strategies to Make Your Business Stand Out Online & Offline


Kick your marketing up a notch this summer with Act-On Software’s helpful tips. These creative campaign ideas are a great start to your…
The Importance of Personalization in the B2B Buying Journey

The Importance of Personalization in the B2B Buying Journey


Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers at every stage…
8 Powerful Tips for Going Viral on LinkedIn Pulse

8 Powerful Tips for Going Viral on LinkedIn Pulse


Do you want to create viral content on LinkedIn Pulse? Use these powerful tips to boost your odds.
5 Assumptions That Sabotage Your Marketing

5 Assumptions That Sabotage Your Marketing


Avoid these common assumptions to make sure your marketing efforts go according to plan.
The Modern Marketer’s New Executive Dashboard with Matt Heinz

The Modern Marketer’s New Executive Dashboard with Matt Heinz


In this episode of the Rethink Podcast, we interview Matt Heinz as he discusses what metrics marketers should be including in their executive…
How to Get More Search Engine Traffic to Your Landing Pages

How to Get More Search Engine Traffic to Your Landing Pages


Optimizing your landing pages can make a difference between them being seen or not. Check out these tips for getting more search engine…
6 Reasons Why You Don’t Want to Miss the Act-On i heart marketing Roadshow

6 Reasons Why You Don’t Want to Miss the Act-On i ♥ marketing Roadshow


Act-On is spreading our love across the country with our i ♥ marketing Roadshow – come see us at our first stop in…
Six Key Components of a High Performance Marketing Plan

Six Key Components of a High Performance Marketing Plan


A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a…
The Modern Marketer’s New Executive Dashboard with Matt Heinz

Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)


In this episode of the Rethink Podcast, Matt Heinz discusses building a profit-center marketing department
Why you need a creative workflow process

Why you need a creative workflow process


Sometimes winging it works—but having a creative workflow process can help you save both time and money.
Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox


There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…
The Benefits of Retargeting for B2B

The Benefits of Retargeting for B2B


Act-On Software has effectively used B2B tactics to capture their audience. Learn how Rachel Rosin and Jahvita Rastafari are using retargeting for B2B.
Need an Edge? Do A Content Marketing Competitive Analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Want to speed up your marketing results? See what’s been working – or not working – for your competitors by doing a content…

The Art of Creating Curated Content


Discover how curated content saves time and money while providing great value to your target audience.

5 Tips for Building a High-Performance Marketing Plan


Building your High-Performance Marketing Plan begins with five main pillars. Read this post to learn what they are.