More on Marketing Strategy

How to Use Micro-Moments to Capture Your Audience

Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing…

 

When Do You Start Preparing Your 2019 Marketing Plan?

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing…

 

Racking the Shotgun – Using the 80/20 Rule in Marketing with Perry Marshall

Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he…

 

Making the Case for Calm Technology

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology,…

 

3 Ways to Better Market Your Content

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We…

 

How to Calculate Marketing Automation’s ROI for Manufacturers

We recently released a ROI calculator for the manufacturing industry to help those marketers get a better understanding of the whole cost of…

 

Mid-Year Marketing Check-In with Measurement

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here…

 

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each…

 

Want Better Marketing Automation Results? Think Outside the Inbox

Want Better Marketing Automation Results? Think Outside the Inbox

There’s more to marketing automation than just email. Find out how to use your website, the phone, social media, SMS, messaging apps, and…