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Act-On Blog: 11 Powerful Quotes for Marketing Inspiration

11 Powerful Quotes for Marketing Inspiration


Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!
Inside Act-On: A Run for Fun and Community Service

Inside Act-On: A Run for Fun and Community Service


Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve…
Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story


Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing

Crafting an Exceptional Statement to Keep You on Mission


Mission statements - why you need one, and how to create them
How does the CMO role look different in the US when compared to the UK?

How does the CMO role look different in the US when compared to the UK?


What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK?…
Once-in- a-lifetime total solar eclipse brings Act-On team together across offices

Once-in-a-lifetime total solar eclipse brings Act-On team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
7 of the Best Marketing Books You Must Read Now

7 of the Best Marketing Books You Must Read Now


Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to…
Conference Season Prep: Make the Most of Trade Shows

Conference Season Prep: Make the Most of Trade Shows


How to make the most of conference season, as a planner and attendee, including how marketing automation can help.
Marketers Just Want To Market: Here’s How

Marketers Just Want To Market: Here’s How


Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.
Become a Marketing Automation Expert with the New Act-On University

Become a Marketing Automation Expert with the New Act-On University


We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their…
5 Powerful Newsletters That Teach More Than a College Degree

5 Powerful Newsletters That Teach More Than a College Degree


It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.
Talent Management - Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software


Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their…
The many hats on a marketer’s hat rack

The Many Hats on a Marketer’s Hat Rack


A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day…
Version Control: Don’t let your versioning get out of control

Version Control: Don’t let your versioning get out of control


To avoid version control nightmares, establish a process to track which file is the latest working version and avoid over-writing or losing edits.
How to Conduct an Audit Your Marketing Efforts in 9 Steps

How to Conduct an Audit of Your Marketing Efforts in 9 Steps


Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
How Marketing Automation Can Generate More Summer Relaxation

How Marketing Automation Can Generate More Summer Relaxation


Use marketing automation to set-it-and-forget-it and free up time and energy to do things more fun than tedious marketing tasks!
Enough is Enough in the Approval Process: When to Sign Your Name and Ship It

Enough is Enough in the Approval Process: When to Sign Your Name and Ship It


Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many…
Make your marketing more efficient with repeatable processes

Make Your Marketing More Efficient with Repeatable Processes


Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
The Modern Marketer’s New Executive Dashboard with Matt Heinz

The Modern Marketer’s New Executive Dashboard with Matt Heinz


In this episode of the Rethink Podcast, we interview Matt Heinz as he discusses what metrics marketers should be including in their executive…