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Getting Back To Marketing Basics


Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the…
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

Today’s CMO is tomorrow’s CEO candidate


More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than…

Inside Act-On: A Conversation with Nina Church-Adams


Nina Church-Adams recently became Act-On’s SVP of Marketing. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American…

Job Hunting: How To Wow Prospective Employers… and Yourself


Job hunting can feel scary, frustrating, and hopeless. With these tips, young professionals can enjoy success both before and after finding their next…
The Changing Role of Chief Marketing Officer to Tomorrow's CEO

The Changing Role of Chief Marketing Officer to Tomorrow’s CEO


Today's chief marketing officer (CMO) is the natural choice to become tomorrow's chief executive officers because of their customer focus, cross-organizational skills, financial…

Optimize Conference Networking and Content-Creation Opportunities


In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content.
3 Things About Machine Learning Every Marketer Needs to Know

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data…
New Year's Resolutions: How to Be a Better Marketer in 2018

New Year’s Resolutions: How to Be a Better Marketer in 2018


What marketing resolutions do you have for 2018? Here are a few tips and tools to consider for being a more efficient and…
What You Need To Know About GDPR’s New Data Protection Officer Role

The 7 Podcast Episodes You’ll Reference in 2018


We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff


Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff.
Act-On Blog: 11 Powerful Quotes for Marketing Inspiration

11 Powerful Quotes for Marketing Inspiration


Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!
Inside Act-On: A Run for Fun and Community Service

Inside Act-On: A Run for Fun and Community Service


Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve…
Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story


Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing

Crafting an Exceptional Statement to Keep You on Mission


Mission statements - why you need one, and how to create them
How does the CMO role look different in the US when compared to the UK?

How does the CMO role look different in the US when compared to the UK?


What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK?…
Once-in- a-lifetime total solar eclipse brings Act-On team together across offices

Total solar eclipse brings team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
7 of the Best Marketing Books You Must Read Now

7 of the Best Marketing Books You Must Read Now


Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to…
Conference Season Prep: Make the Most of Trade Shows

Conference Season Prep: Make the Most of Trade Shows


How to make the most of conference season, as a planner and attendee, including how marketing automation can help.
Marketers Just Want To Market: Here’s How

Marketers Just Want To Market: Here’s How


Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.